14 orders in this period: the changes above can be chance. Read them as a record, not a result.
12 of 14 orders ($424.08 of $490.08) came from a visit we tracked. The breakdowns below show those orders only. The other 2 came from visitors who declined tracking, used another device, or ordered outside the online store (draft, POS, subscription renewals).
Written from your store's own numbers for these dates. Nothing here is a benchmark or a guess.
Holiday gift box: $42.39 spent.
Do this: Add these URL parameters to each ad in Ads Manager: utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.id}}&utm_content={{ad.id}}. Without them, Yield can't tie a visit to the ad.
On 2026-11-13, the main content took 4.3s to appear for the slowest quarter of 212 phone visits. Google counts 2.5s or less as good.
Do this: Compress the first image on that page and make it load first. Move apps and widgets that load above it further down the page.
91% of paid visits (260 of 287) landed on /products/brekky-mix-granola. One page can only repeat one ad's promise, so most of those visitors land on a page that doesn't match the ad they clicked.
Do this: Build one page per ad angle. Start with Hook: breakfast in 2 minutes, which sends the most visits there, and open its page with the same promise, words and image as the ad.
83% of 287 paid visits were someone's first visit, and 91% landed on a product page. First-time visitors bought at 2.11%, returning visitors at 4.00%.
Do this: A product page works for people who already want the product. If your ads reach people who don't yet know they have the problem you solve, test an educate-first page for your biggest angle: a listicle or advertorial that explains the problem, then sends them to the product.
With fewer than 30 orders, a gap between two sources, ads or pages can easily be chance. The tables below are a record of what happened, not a verdict.
Do this: Pick a longer date range, or come back when the period has 30 or more orders.
MER counts every Shopify order against all Meta spend, so it doesn't depend on who gets credit for a sale. Read it next to the ROAS Meta reports, which only counts the sales Meta claims.
Do this: Watch it week to week. If MER falls while Meta's ROAS holds, Meta may be claiming sales that would have happened anyway.
To spot a 20% change in conversion rate with a 50/50 split, each version needs about 10,841 visits. This period averaged 367 visits a day at 3.81% conversion.
Do this: Only test big changes: a new page for an ad angle, a new offer or bundle. Small tweaks won't show up in a reasonable time.
Daily. Hover a point for its numbers. Days with no visits are left blank.
| Day | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend |
|---|---|---|---|---|---|---|---|
| 2026-11-13 | 367 | 14 | $490.08 | $1.34 | 3.81% | $35.01 | $374.91 |
| Campaign | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting: Breakfast | 138 | 1 | $21.50 | $0.16 | 0.72% | $21.50 | $211.30 | $1.53 | 0.10x |
| brand-search | 51 | 4 | $131.00 | $2.57 | 7.84% | $32.75 | – | – | – |
| Prospecting: Protein | 45 | 1 | $44.00 | $0.98 | 2.22% | $44.00 | $52.10 | $1.16 | 0.84x |
| Prospecting: Founder | 27 | 0 | $0.00 | $0.00 | 0.00% | – | $41.52 | $1.54 | 0.00x |
| weekly-newsletter | 27 | 2 | $65.50 | $2.43 | 7.41% | $32.75 | – | – | – |
| Retargeting | 26 | 1 | $47.08 | $1.81 | 3.85% | $47.08 | $27.60 | $1.06 | 1.71x |
| Gifting test | 0 | 0 | $0.00 | – | – | – | $42.39 | – | 0.00x |
| Ad | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Hook: breakfast in 2 minutes 120210000000101 | 91 | 0 | $0.00 | $0.00 | 0.00% | – | $133.69 | $1.47 | 0.00x |
| UGC: my kids actually eat this 120210000000102 | 47 | 1 | $21.50 | $0.46 | 2.13% | $21.50 | $77.61 | $1.65 | 0.28x |
| Protein vs cereal comparison 120210000000104 | 45 | 1 | $44.00 | $0.98 | 2.22% | $44.00 | $52.10 | $1.16 | 0.84x |
| Founder story 120210000000103 | 27 | 0 | $0.00 | $0.00 | 0.00% | – | $41.52 | $1.54 | 0.00x |
| Retargeting: 15% off first box 120210000000105 | 26 | 1 | $47.08 | $1.81 | 3.85% | $47.08 | $27.60 | $1.06 | 1.71x |
| Holiday gift box 120210000000106 | 0 | 0 | $0.00 | – | – | – | $42.39 | – | 0.00x |
| Landing page | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| /products/brekky-mix-granola | 260 | 7 | $243.58 | $0.94 | 2.69% | $34.80 |
| / | 53 | 3 | $115.00 | $2.17 | 5.66% | $38.33 |
| /pages/our-story | 27 | 0 | $0.00 | $0.00 | 0.00% | – |
| /collections/all | 27 | 2 | $65.50 | $2.43 | 7.41% | $32.75 |
| Device | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| mobile | 281 | 4 | $139.58 | $0.50 | 1.42% | $34.90 |
| desktop | 86 | 8 | $284.50 | $3.31 | 9.30% | $35.56 |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.