0 orders in this period: the changes above can be chance. Read them as a record, not a result.
Written from your store's own numbers for these dates. Nothing here is a benchmark or a guess.
With fewer than 30 orders, a gap between two sources, ads or pages can easily be chance. The tables below are a record of what happened, not a verdict.
Do this: Pick a longer date range, or come back when the period has 30 or more orders.
Meta is connected, but no spend came in for these dates.
Do this: If your ads ran on these dates, open Setup, step 5, and check the last pull.
Daily. Hover a point for its numbers. Days with no visits are left blank.
| Day | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| 2026-11-14 | 0 | 0 | $0.00 | – | – | – |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.