140 of 158 orders ($5,024.95 of $5,618.95) came from a visit we tracked. The breakdowns below show those orders only. The other 18 came from visitors who declined tracking, used another device, or ordered outside the online store (draft, POS, subscription renewals).
Written from your store's own numbers for these dates. Nothing here is a benchmark or a guess.
Holiday gift box: $378.27 spent.
Do this: Add these URL parameters to each ad in Ads Manager: utm_source=facebook&utm_medium=paid_social&utm_campaign={{campaign.id}}&utm_content={{ad.id}}. Without them, Yield can't tie a visit to the ad.
On 2026-11-13, the main content took 4.3s to appear for the slowest quarter of 212 phone visits. Google counts 2.5s or less as good.
Do this: Compress the first image on that page and make it load first. Move apps and widgets that load above it further down the page.
Hook: breakfast in 2 minutes: $1,525.71 spent, 827 visits. Each visit cost $1.84 and brought back $0.18 in sales (only 5 orders, so this can still change). UGC: my kids actually eat this: $937.67 spent, 572 visits. Each visit cost $1.64 and brought back $0.67 in sales (only 9 orders, so this can still change). Protein vs cereal comparison: $763.64 spent, 520 visits. Each visit cost $1.47 and brought back $0.77 in sales (only 8 orders, so this can still change). Sales are before product costs.
Do this: Before pausing, open each ad next to the page it lands on. If the first screen doesn't repeat the ad's promise, the page may be the problem: give that angle its own page and keep the ad running against it.
Each visit brought $1.62 in sales and cost $1.08 (1.49x on 19 orders).
Do this: This angle works. If it lands on a general page, give it its own landing page, then test a second ad on the same angle.
92% of paid visits (2,918 of 3,187) landed on /products/brekky-mix-granola. One page can only repeat one ad's promise, so most of those visitors land on a page that doesn't match the ad they clicked.
Do this: Build one page per ad angle. Start with Hook: breakfast in 2 minutes, which sends the most visits there, and open its page with the same promise, words and image as the ad.
80% of 3,187 paid visits were someone's first visit, and 92% landed on a product page. First-time visitors bought at 1.73%, returning visitors at 5.08%.
Do this: A product page works for people who already want the product. If your ads reach people who don't yet know they have the problem you solve, test an educate-first page for your biggest angle: a listicle or advertorial that explains the problem, then sends them to the product.
klaviyo: $3.31 per visit (9.01% conversion, $36.77 order value, 322 visits). facebook: $0.62 per visit (1.69% conversion, $36.40 order value, 2,545 visits).
Do this: Paid visitors from facebook need a page that matches the ad they clicked. Most paid visits land on /products/brekky-mix-granola. Start your next page with the facebook campaign that sends the most visits (see the campaign table).
71% of visits are on a phone. A phone visit brought $0.82, a computer visit $2.02.
Do this: Open your busiest landing page on a phone. Check that the price, reviews and add-to-cart button are on the first screen, and that add-to-cart stays on screen as you scroll.
The 14 days before: $1.37. Conversion rate went from 3.62% to 3.66% (+1%) and order value from $37.77 to $35.56 (−6%).
Do this: Steady is the baseline your next test has to beat. Pick the test from the findings above.
MER counts every Shopify order against all Meta spend, so it doesn't depend on who gets credit for a sale. Read it next to the ROAS Meta reports, which only counts the sales Meta claims.
Do this: Watch it week to week. If MER falls while Meta's ROAS holds, Meta may be claiming sales that would have happened anyway.
To spot a 20% change in conversion rate with a 50/50 split, each version needs about 11,311 visits. This period averaged 308 visits a day at 3.66% conversion.
Do this: Only test big changes: a new page for an ad angle, a new offer or bundle. Small tweaks won't show up in a reasonable time.
Daily. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.
| Day | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend |
|---|---|---|---|---|---|---|---|
| 2026-11-01 | 333 | 13 | $452.50 | $1.36 | 3.90% | $34.81 | $334.73 |
| 2026-11-02 | 294 | 5 | $169.55 | $0.58 | 1.70% | $33.91 | $317.00 |
| 2026-11-03 | 285 | 13 | $506.68 | $1.78 | 4.56% | $38.98 | $302.71 |
| 2026-11-04 | 293 | 18 | $704.33 | $2.40 | 6.14% | $39.13 | $357.63 |
| 2026-11-05 | 284 | 10 | $375.58 | $1.32 | 3.52% | $37.56 | $372.78 |
| 2026-11-06 | 331 | 8 | $237.53 | $0.72 | 2.42% | $29.69 | $342.13 |
| 2026-11-07 | 383 | 14 | $466.64 | $1.22 | 3.66% | $33.33 | $353.79 |
| 2026-11-08 | 366 | 17 | $632.69 | $1.73 | 4.64% | $37.22 | $379.85 |
| 2026-11-09 | 357 | 11 | $363.08 | $1.02 | 3.08% | $33.01 | $374.71 |
| 2026-11-10 | 328 | 12 | $401.08 | $1.22 | 3.66% | $33.42 | $338.00 |
| 2026-11-11 | 330 | 13 | $470.56 | $1.43 | 3.94% | $36.20 | $348.01 |
| 2026-11-12 | 363 | 10 | $348.65 | $0.96 | 2.75% | $34.86 | $367.90 |
| 2026-11-13 | 367 | 14 | $490.08 | $1.34 | 3.81% | $35.01 | $374.91 |
| Campaign | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting: Breakfast | 1,399 | 14 | $530.50 | $0.38 | 1.00% | $37.89 | $2,463.38 | $1.76 | 0.22x |
| brand-search | 642 | 34 | $1,166.00 | $1.82 | 5.30% | $34.29 | – | – | – |
| Prospecting: Protein | 520 | 8 | $400.50 | $0.77 | 1.54% | $50.06 | $763.64 | $1.47 | 0.52x |
| Retargeting | 357 | 19 | $577.02 | $1.62 | 5.32% | $30.37 | $386.05 | $1.08 | 1.49x |
| weekly-newsletter | 322 | 29 | $1,066.25 | $3.31 | 9.01% | $36.77 | – | – | – |
| Prospecting: Founder | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 | $572.81 | $2.13 | 0.10x |
| Gifting test | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
| Ad | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Hook: breakfast in 2 minutes 120210000000101 | 827 | 5 | $146.50 | $0.18 | 0.60% | $29.30 | $1,525.71 | $1.84 | 0.10x |
| UGC: my kids actually eat this 120210000000102 | 572 | 9 | $384.00 | $0.67 | 1.57% | $42.67 | $937.67 | $1.64 | 0.41x |
| Protein vs cereal comparison 120210000000104 | 520 | 8 | $400.50 | $0.77 | 1.54% | $50.06 | $763.64 | $1.47 | 0.52x |
| Retargeting: 15% off first box 120210000000105 | 357 | 19 | $577.02 | $1.62 | 5.32% | $30.37 | $386.05 | $1.08 | 1.49x |
| Founder story 120210000000103 | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 | $572.81 | $2.13 | 0.10x |
| Holiday gift box 120210000000106 | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
| Landing page | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| /products/brekky-mix-granola | 2,918 | 75 | $2,674.02 | $0.92 | 2.57% | $35.65 |
| / | 805 | 34 | $1,227.50 | $1.52 | 4.22% | $36.10 |
| /collections/all | 322 | 29 | $1,066.25 | $3.31 | 9.01% | $36.77 |
| /pages/our-story | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 |
| Device | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| mobile | 3,079 | 69 | $2,525.24 | $0.82 | 2.24% | $36.60 |
| desktop | 1,235 | 71 | $2,499.71 | $2.02 | 5.75% | $35.21 |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.