Brekkie Co. (demo data) · Yesterday · 2026-11-13 to 2026-11-13
Revenue per visitor$2.572026-11-13
Conversion rate7.84%2026-11-13
Order value$32.752026-11-13
Visitors512026-11-13
Revenue per visitor
Revenue per visitor$2.57+142% vs the 1 days before
Conversion rate7.84%+120% vs the 1 days before
Order value$32.75+10% vs the 1 days before
Visitors51−9% vs the 1 days before
Orders4+100% vs the 1 days before
Revenue$131.00+120% vs the 1 days before
4 orders from these visitors in this period: the changes above can be chance. Read them as a record, not a result.
Showing visitors from campaign brand-search, with the orders matched to their visits. Show all visitors
Trend: brand-search
Daily. Hover a point for its numbers. Days with no visits are left blank.
Daily numbers as a table
| Day | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| 2026-11-13 | 51 | 4 | $131.00 | $2.57 | 7.84% | $32.75 |
By traffic source
By campaign
| Campaign | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting: Breakfast | 138 | 1 | $21.50 | $0.16 | 0.72% | $21.50 | $211.30 | $1.53 | 0.10x |
| brand-search | 51 | 4 | $131.00 | $2.57 | 7.84% | $32.75 | – | – | – |
| Prospecting: Protein | 45 | 1 | $44.00 | $0.98 | 2.22% | $44.00 | $52.10 | $1.16 | 0.84x |
| Prospecting: Founder | 27 | 0 | $0.00 | $0.00 | 0.00% | – | $41.52 | $1.54 | 0.00x |
| weekly-newsletter | 27 | 2 | $65.50 | $2.43 | 7.41% | $32.75 | – | – | – |
| Retargeting | 26 | 1 | $47.08 | $1.81 | 3.85% | $47.08 | $27.60 | $1.06 | 1.71x |
| Gifting test | 0 | 0 | $0.00 | – | – | – | $42.39 | – | 0.00x |
By ad
| Ad | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Hook: breakfast in 2 minutes 120210000000101 | 91 | 0 | $0.00 | $0.00 | 0.00% | – | $133.69 | $1.47 | 0.00x |
| UGC: my kids actually eat this 120210000000102 | 47 | 1 | $21.50 | $0.46 | 2.13% | $21.50 | $77.61 | $1.65 | 0.28x |
| Protein vs cereal comparison 120210000000104 | 45 | 1 | $44.00 | $0.98 | 2.22% | $44.00 | $52.10 | $1.16 | 0.84x |
| Founder story 120210000000103 | 27 | 0 | $0.00 | $0.00 | 0.00% | – | $41.52 | $1.54 | 0.00x |
| Retargeting: 15% off first box 120210000000105 | 26 | 1 | $47.08 | $1.81 | 3.85% | $47.08 | $27.60 | $1.06 | 1.71x |
| Holiday gift box 120210000000106 | 0 | 0 | $0.00 | – | – | – | $42.39 | – | 0.00x |
By landing page
| Landing page | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| /products/brekky-mix-granola | 260 | 7 | $243.58 | $0.94 | 2.69% | $34.80 |
| / | 53 | 3 | $115.00 | $2.17 | 5.66% | $38.33 |
| /pages/our-story | 27 | 0 | $0.00 | $0.00 | 0.00% | – |
| /collections/all | 27 | 2 | $65.50 | $2.43 | 7.41% | $32.75 |
By device
| Device | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| mobile | 281 | 4 | $139.58 | $0.50 | 1.42% | $34.90 |
| desktop | 86 | 8 | $284.50 | $3.31 | 9.30% | $35.56 |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.