Demo store with made-up numbers. It shows what a brand sees; nothing here is saved or sent.
Brekkie Co. (demo data) · This month · 2026-11-01 to 2026-11-14

Revenue per visitor

Revenue per visitor$1.82+19% vs the 14 days before
Conversion rate5.30%+36% vs the 14 days before
Order value$34.29−13% vs the 14 days before
Visitors642+9% vs the 14 days before
Orders34+48% vs the 14 days before
Revenue$1,166.00+29% vs the 14 days before

Showing visitors from campaign brand-search, with the orders matched to their visits. Show all visitors

Trend: brand-search

Daily. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.

Revenue per visitor$2.572026-11-13
$4.06 2026-11-01: $1.51 · 58 visits, 2 orders2026-11-02: $1.42 · 42 visits, 2 orders2026-11-03: $4.06 · 42 visits, 4 orders2026-11-04: $2.63 · 39 visits, 4 orders2026-11-05: $3.61 · 41 visits, 3 orders2026-11-06: $0.47 · 46 visits, 1 orders2026-11-07: $0.39 · 55 visits, 1 orders2026-11-08: $1.04 · 57 visits, 2 orders2026-11-09: $1.98 · 55 visits, 3 orders2026-11-10: $2.40 · 52 visits, 4 orders2026-11-11: $1.48 · 48 visits, 2 orders2026-11-12: $1.06 · 56 visits, 2 orders2026-11-13: $2.57 · 51 visits, 4 orders 2026-11-012026-11-13
Conversion rate7.84%2026-11-13
10.26% 2026-11-01: 3.45% · 58 visits, 2 orders2026-11-02: 4.76% · 42 visits, 2 orders2026-11-03: 9.52% · 42 visits, 4 orders2026-11-04: 10.26% · 39 visits, 4 orders2026-11-05: 7.32% · 41 visits, 3 orders2026-11-06: 2.17% · 46 visits, 1 orders2026-11-07: 1.82% · 55 visits, 1 orders2026-11-08: 3.51% · 57 visits, 2 orders2026-11-09: 5.45% · 55 visits, 3 orders2026-11-10: 7.69% · 52 visits, 4 orders2026-11-11: 4.17% · 48 visits, 2 orders2026-11-12: 3.57% · 56 visits, 2 orders2026-11-13: 7.84% · 51 visits, 4 orders 2026-11-012026-11-13
Order value$32.752026-11-13
$49.33 2026-11-01: $43.75 · 58 visits, 2 orders2026-11-02: $29.75 · 42 visits, 2 orders2026-11-03: $42.63 · 42 visits, 4 orders2026-11-04: $25.63 · 39 visits, 4 orders2026-11-05: $49.33 · 41 visits, 3 orders2026-11-06: $21.50 · 46 visits, 1 orders2026-11-07: $21.50 · 55 visits, 1 orders2026-11-08: $29.75 · 57 visits, 2 orders2026-11-09: $36.33 · 55 visits, 3 orders2026-11-10: $31.25 · 52 visits, 4 orders2026-11-11: $35.50 · 48 visits, 2 orders2026-11-12: $29.75 · 56 visits, 2 orders2026-11-13: $32.75 · 51 visits, 4 orders 2026-11-012026-11-13
Visitors512026-11-13
58 2026-11-01: 58 · 58 visits, 2 orders2026-11-02: 42 · 42 visits, 2 orders2026-11-03: 42 · 42 visits, 4 orders2026-11-04: 39 · 39 visits, 4 orders2026-11-05: 41 · 41 visits, 3 orders2026-11-06: 46 · 46 visits, 1 orders2026-11-07: 55 · 55 visits, 1 orders2026-11-08: 57 · 57 visits, 2 orders2026-11-09: 55 · 55 visits, 3 orders2026-11-10: 52 · 52 visits, 4 orders2026-11-11: 48 · 48 visits, 2 orders2026-11-12: 56 · 56 visits, 2 orders2026-11-13: 51 · 51 visits, 4 orders 2026-11-012026-11-13
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOV
2026-11-01582$87.50$1.513.45%$43.75
2026-11-02422$59.50$1.424.76%$29.75
2026-11-03424$170.50$4.069.52%$42.63
2026-11-04394$102.50$2.6310.26%$25.63
2026-11-05413$148.00$3.617.32%$49.33
2026-11-06461$21.50$0.472.17%$21.50
2026-11-07551$21.50$0.391.82%$21.50
2026-11-08572$59.50$1.043.51%$29.75
2026-11-09553$109.00$1.985.45%$36.33
2026-11-10524$125.00$2.407.69%$31.25
2026-11-11482$71.00$1.484.17%$35.50
2026-11-12562$59.50$1.063.57%$29.75
2026-11-13514$131.00$2.577.84%$32.75

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook2,54543$1,565.20$0.621.69%$36.40
(direct)80534$1,227.50$1.524.22%$36.10
google64234$1,166.00$1.825.30%$34.29
klaviyo32229$1,066.25$3.319.01%$36.77

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast1,39914$530.50$0.381.00%$37.89$2,463.38$1.760.22x
brand-search64234$1,166.00$1.825.30%$34.29–––
Prospecting: Protein5208$400.50$0.771.54%$50.06$763.64$1.470.52x
Retargeting35719$577.02$1.625.32%$30.37$386.05$1.081.49x
weekly-newsletter32229$1,066.25$3.319.01%$36.77–––
Prospecting: Founder2692$57.18$0.210.74%$28.59$572.81$2.130.10x
Gifting test00$0.00–––$378.27–0.00x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001018275$146.50$0.180.60%$29.30$1,525.71$1.840.10x
UGC: my kids actually eat this 1202100000001025729$384.00$0.671.57%$42.67$937.67$1.640.41x
Protein vs cereal comparison 1202100000001045208$400.50$0.771.54%$50.06$763.64$1.470.52x
Retargeting: 15% off first box 12021000000010535719$577.02$1.625.32%$30.37$386.05$1.081.49x
Founder story 1202100000001032692$57.18$0.210.74%$28.59$572.81$2.130.10x
Holiday gift box 12021000000010600$0.00–––$378.27–0.00x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola2,91875$2,674.02$0.922.57%$35.65
/80534$1,227.50$1.524.22%$36.10
/collections/all32229$1,066.25$3.319.01%$36.77
/pages/our-story2692$57.18$0.210.74%$28.59

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile3,07969$2,525.24$0.822.24%$36.60
desktop1,23571$2,499.71$2.025.75%$35.21

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.