Brekkie Co. (demo data) · This month · 2026-11-01 to 2026-11-14
Revenue per visitor$0.162026-11-13
Conversion rate0.72%2026-11-13
Order value$21.502026-11-13
Visitors1382026-11-13
Revenue per visitor
Revenue per visitor$0.38−26% vs the 14 days before
Conversion rate1.00%−27% vs the 14 days before
Order value$37.89+1% vs the 14 days before
Visitors1,399+1% vs the 14 days before
Orders14−26% vs the 14 days before
Revenue$530.50−25% vs the 14 days before
14 orders from these visitors in this period: the changes above can be chance. Read them as a record, not a result.
Showing visitors from campaign Prospecting: Breakfast, with the orders matched to their visits. Show all visitors
Trend: Prospecting: Breakfast
Daily. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.
Daily numbers as a table
| Day | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend |
|---|---|---|---|---|---|---|---|
| 2026-11-01 | 91 | 0 | $0.00 | $0.00 | 0.00% | – | $204.09 |
| 2026-11-02 | 98 | 1 | $44.00 | $0.45 | 1.02% | $44.00 | $184.56 |
| 2026-11-03 | 96 | 1 | $21.50 | $0.22 | 1.04% | $21.50 | $175.78 |
| 2026-11-04 | 90 | 2 | $87.50 | $0.97 | 2.22% | $43.75 | $196.22 |
| 2026-11-05 | 86 | 1 | $78.00 | $0.91 | 1.16% | $78.00 | $193.39 |
| 2026-11-06 | 99 | 0 | $0.00 | $0.00 | 0.00% | – | $171.00 |
| 2026-11-07 | 114 | 1 | $21.50 | $0.19 | 0.88% | $21.50 | $185.68 |
| 2026-11-08 | 128 | 4 | $169.50 | $1.32 | 3.13% | $42.38 | $201.98 |
| 2026-11-09 | 117 | 1 | $21.50 | $0.18 | 0.85% | $21.50 | $195.59 |
| 2026-11-10 | 110 | 1 | $44.00 | $0.40 | 0.91% | $44.00 | $177.75 |
| 2026-11-11 | 112 | 0 | $0.00 | $0.00 | 0.00% | – | $171.49 |
| 2026-11-12 | 120 | 1 | $21.50 | $0.18 | 0.83% | $21.50 | $194.55 |
| 2026-11-13 | 138 | 1 | $21.50 | $0.16 | 0.72% | $21.50 | $211.30 |
By traffic source
By campaign
| Campaign | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting: Breakfast | 1,399 | 14 | $530.50 | $0.38 | 1.00% | $37.89 | $2,463.38 | $1.76 | 0.22x |
| brand-search | 642 | 34 | $1,166.00 | $1.82 | 5.30% | $34.29 | – | – | – |
| Prospecting: Protein | 520 | 8 | $400.50 | $0.77 | 1.54% | $50.06 | $763.64 | $1.47 | 0.52x |
| Retargeting | 357 | 19 | $577.02 | $1.62 | 5.32% | $30.37 | $386.05 | $1.08 | 1.49x |
| weekly-newsletter | 322 | 29 | $1,066.25 | $3.31 | 9.01% | $36.77 | – | – | – |
| Prospecting: Founder | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 | $572.81 | $2.13 | 0.10x |
| Gifting test | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By ad
| Ad | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Hook: breakfast in 2 minutes 120210000000101 | 827 | 5 | $146.50 | $0.18 | 0.60% | $29.30 | $1,525.71 | $1.84 | 0.10x |
| UGC: my kids actually eat this 120210000000102 | 572 | 9 | $384.00 | $0.67 | 1.57% | $42.67 | $937.67 | $1.64 | 0.41x |
| Protein vs cereal comparison 120210000000104 | 520 | 8 | $400.50 | $0.77 | 1.54% | $50.06 | $763.64 | $1.47 | 0.52x |
| Retargeting: 15% off first box 120210000000105 | 357 | 19 | $577.02 | $1.62 | 5.32% | $30.37 | $386.05 | $1.08 | 1.49x |
| Founder story 120210000000103 | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 | $572.81 | $2.13 | 0.10x |
| Holiday gift box 120210000000106 | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By landing page
| Landing page | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| /products/brekky-mix-granola | 2,918 | 75 | $2,674.02 | $0.92 | 2.57% | $35.65 |
| / | 805 | 34 | $1,227.50 | $1.52 | 4.22% | $36.10 |
| /collections/all | 322 | 29 | $1,066.25 | $3.31 | 9.01% | $36.77 |
| /pages/our-story | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 |
By device
| Device | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| mobile | 3,079 | 69 | $2,525.24 | $0.82 | 2.24% | $36.60 |
| desktop | 1,235 | 71 | $2,499.71 | $2.02 | 5.75% | $35.21 |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.