Brekkie Co. (demo data) · This month · 2026-11-01 to 2026-11-14
Revenue per visitor$0.002026-11-13
Conversion rate0.00%2026-11-13
Order value$19.032026-11-07
Visitors272026-11-13
Revenue per visitor
Revenue per visitor$0.21+27% vs the 14 days before
Conversion rate0.74%+109% vs the 14 days before
Order value$28.59−39% vs the 14 days before
Visitors269−4% vs the 14 days before
Orders2+100% vs the 14 days before
Revenue$57.18+21% vs the 14 days before
2 orders from these visitors in this period: the changes above can be chance. Read them as a record, not a result.
Showing visitors from ad Founder story, with the orders matched to their visits. Show all visitors
Trend: Founder story
Daily. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.
Daily numbers as a table
| Day | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend |
|---|---|---|---|---|---|---|---|
| 2026-11-01 | 15 | 0 | $0.00 | $0.00 | 0.00% | – | $40.04 |
| 2026-11-02 | 19 | 0 | $0.00 | $0.00 | 0.00% | – | $42.67 |
| 2026-11-03 | 16 | 1 | $38.15 | $2.38 | 6.25% | $38.15 | $39.21 |
| 2026-11-04 | 15 | 0 | $0.00 | $0.00 | 0.00% | – | $46.66 |
| 2026-11-05 | 17 | 0 | $0.00 | $0.00 | 0.00% | – | $49.45 |
| 2026-11-06 | 24 | 0 | $0.00 | $0.00 | 0.00% | – | $40.43 |
| 2026-11-07 | 29 | 1 | $19.03 | $0.66 | 3.45% | $19.03 | $43.01 |
| 2026-11-08 | 24 | 0 | $0.00 | $0.00 | 0.00% | – | $41.33 |
| 2026-11-09 | 15 | 0 | $0.00 | $0.00 | 0.00% | – | $46.05 |
| 2026-11-10 | 21 | 0 | $0.00 | $0.00 | 0.00% | – | $48.95 |
| 2026-11-11 | 16 | 0 | $0.00 | $0.00 | 0.00% | – | $48.54 |
| 2026-11-12 | 31 | 0 | $0.00 | $0.00 | 0.00% | – | $44.95 |
| 2026-11-13 | 27 | 0 | $0.00 | $0.00 | 0.00% | – | $41.52 |
By traffic source
By campaign
| Campaign | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting: Breakfast | 1,399 | 14 | $530.50 | $0.38 | 1.00% | $37.89 | $2,463.38 | $1.76 | 0.22x |
| brand-search | 642 | 34 | $1,166.00 | $1.82 | 5.30% | $34.29 | – | – | – |
| Prospecting: Protein | 520 | 8 | $400.50 | $0.77 | 1.54% | $50.06 | $763.64 | $1.47 | 0.52x |
| Retargeting | 357 | 19 | $577.02 | $1.62 | 5.32% | $30.37 | $386.05 | $1.08 | 1.49x |
| weekly-newsletter | 322 | 29 | $1,066.25 | $3.31 | 9.01% | $36.77 | – | – | – |
| Prospecting: Founder | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 | $572.81 | $2.13 | 0.10x |
| Gifting test | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By ad
| Ad | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Hook: breakfast in 2 minutes 120210000000101 | 827 | 5 | $146.50 | $0.18 | 0.60% | $29.30 | $1,525.71 | $1.84 | 0.10x |
| UGC: my kids actually eat this 120210000000102 | 572 | 9 | $384.00 | $0.67 | 1.57% | $42.67 | $937.67 | $1.64 | 0.41x |
| Protein vs cereal comparison 120210000000104 | 520 | 8 | $400.50 | $0.77 | 1.54% | $50.06 | $763.64 | $1.47 | 0.52x |
| Retargeting: 15% off first box 120210000000105 | 357 | 19 | $577.02 | $1.62 | 5.32% | $30.37 | $386.05 | $1.08 | 1.49x |
| Founder story 120210000000103 | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 | $572.81 | $2.13 | 0.10x |
| Holiday gift box 120210000000106 | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By landing page
| Landing page | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| /products/brekky-mix-granola | 2,918 | 75 | $2,674.02 | $0.92 | 2.57% | $35.65 |
| / | 805 | 34 | $1,227.50 | $1.52 | 4.22% | $36.10 |
| /collections/all | 322 | 29 | $1,066.25 | $3.31 | 9.01% | $36.77 |
| /pages/our-story | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 |
By device
| Device | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| mobile | 3,079 | 69 | $2,525.24 | $0.82 | 2.24% | $36.60 |
| desktop | 1,235 | 71 | $2,499.71 | $2.02 | 5.75% | $35.21 |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.