Brekkie Co. (demo data) · This month · 2026-11-01 to 2026-11-14
Revenue per visitor$0.462026-11-13
Conversion rate2.13%2026-11-13
Order value$21.502026-11-13
Visitors472026-11-13
Revenue per visitor
Revenue per visitor$0.67−32% vs the 14 days before
Conversion rate1.57%−38% vs the 14 days before
Order value$42.67+10% vs the 14 days before
Visitors572+4% vs the 14 days before
Orders9−36% vs the 14 days before
Revenue$384.00−29% vs the 14 days before
9 orders from these visitors in this period: the changes above can be chance. Read them as a record, not a result.
Showing visitors from ad UGC: my kids actually eat this, with the orders matched to their visits. Show all visitors
Trend: UGC: my kids actually eat this
Daily. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.
Daily numbers as a table
| Day | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend |
|---|---|---|---|---|---|---|---|
| 2026-11-01 | 35 | 0 | $0.00 | $0.00 | 0.00% | – | $77.87 |
| 2026-11-02 | 37 | 1 | $44.00 | $1.19 | 2.70% | $44.00 | $69.22 |
| 2026-11-03 | 43 | 0 | $0.00 | $0.00 | 0.00% | – | $72.10 |
| 2026-11-04 | 38 | 2 | $87.50 | $2.30 | 5.26% | $43.75 | $63.70 |
| 2026-11-05 | 30 | 1 | $78.00 | $2.60 | 3.33% | $78.00 | $75.07 |
| 2026-11-06 | 48 | 0 | $0.00 | $0.00 | 0.00% | – | $64.97 |
| 2026-11-07 | 48 | 0 | $0.00 | $0.00 | 0.00% | – | $66.78 |
| 2026-11-08 | 58 | 2 | $87.50 | $1.51 | 3.45% | $43.75 | $77.26 |
| 2026-11-09 | 48 | 0 | $0.00 | $0.00 | 0.00% | – | $81.79 |
| 2026-11-10 | 51 | 1 | $44.00 | $0.86 | 1.96% | $44.00 | $64.07 |
| 2026-11-11 | 47 | 0 | $0.00 | $0.00 | 0.00% | – | $68.29 |
| 2026-11-12 | 42 | 1 | $21.50 | $0.51 | 2.38% | $21.50 | $78.94 |
| 2026-11-13 | 47 | 1 | $21.50 | $0.46 | 2.13% | $21.50 | $77.61 |
By traffic source
By campaign
| Campaign | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting: Breakfast | 1,399 | 14 | $530.50 | $0.38 | 1.00% | $37.89 | $2,463.38 | $1.76 | 0.22x |
| brand-search | 642 | 34 | $1,166.00 | $1.82 | 5.30% | $34.29 | – | – | – |
| Prospecting: Protein | 520 | 8 | $400.50 | $0.77 | 1.54% | $50.06 | $763.64 | $1.47 | 0.52x |
| Retargeting | 357 | 19 | $577.02 | $1.62 | 5.32% | $30.37 | $386.05 | $1.08 | 1.49x |
| weekly-newsletter | 322 | 29 | $1,066.25 | $3.31 | 9.01% | $36.77 | – | – | – |
| Prospecting: Founder | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 | $572.81 | $2.13 | 0.10x |
| Gifting test | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By ad
| Ad | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Hook: breakfast in 2 minutes 120210000000101 | 827 | 5 | $146.50 | $0.18 | 0.60% | $29.30 | $1,525.71 | $1.84 | 0.10x |
| UGC: my kids actually eat this 120210000000102 | 572 | 9 | $384.00 | $0.67 | 1.57% | $42.67 | $937.67 | $1.64 | 0.41x |
| Protein vs cereal comparison 120210000000104 | 520 | 8 | $400.50 | $0.77 | 1.54% | $50.06 | $763.64 | $1.47 | 0.52x |
| Retargeting: 15% off first box 120210000000105 | 357 | 19 | $577.02 | $1.62 | 5.32% | $30.37 | $386.05 | $1.08 | 1.49x |
| Founder story 120210000000103 | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 | $572.81 | $2.13 | 0.10x |
| Holiday gift box 120210000000106 | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By landing page
| Landing page | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| /products/brekky-mix-granola | 2,918 | 75 | $2,674.02 | $0.92 | 2.57% | $35.65 |
| / | 805 | 34 | $1,227.50 | $1.52 | 4.22% | $36.10 |
| /collections/all | 322 | 29 | $1,066.25 | $3.31 | 9.01% | $36.77 |
| /pages/our-story | 269 | 2 | $57.18 | $0.21 | 0.74% | $28.59 |
By device
| Device | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| mobile | 3,079 | 69 | $2,525.24 | $0.82 | 2.24% | $36.60 |
| desktop | 1,235 | 71 | $2,499.71 | $2.02 | 5.75% | $35.21 |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.