Demo store with made-up numbers. It shows what a brand sees; nothing here is saved or sent.
Brekkie Co. (demo data) · Last 90 days · 2026-08-17 to 2026-11-14

Revenue per visitor

Revenue per visitor$0.33no data the 90 days before
Conversion rate0.97%no data the 90 days before
Order value$33.46no data the 90 days before
Visitors1,647no data the 90 days before
Orders16no data the 90 days before
Revenue$535.31no data the 90 days before

16 orders from these visitors in this period: the changes above can be chance. Read them as a record, not a result.

Showing visitors from campaign Prospecting: Founder, with the orders matched to their visits. Show all visitors

Trend: Prospecting: Founder

Weekly, from the first day of the range. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.

Revenue per visitor$0.00week from 2026-11-09
$0.88 2026-08-17 to 2026-08-23: $0.00 · 28 visits, 0 orders2026-08-24 to 2026-08-30: $0.47 · 120 visits, 1 orders2026-08-31 to 2026-09-06: $0.82 · 127 visits, 3 orders2026-09-07 to 2026-09-13: $0.00 · 112 visits, 0 orders2026-09-14 to 2026-09-20: $0.88 · 140 visits, 4 orders2026-09-21 to 2026-09-27: $0.00 · 153 visits, 0 orders2026-09-28 to 2026-10-04: $0.61 · 148 visits, 3 orders2026-10-05 to 2026-10-11: $0.28 · 136 visits, 1 orders2026-10-12 to 2026-10-18: $0.12 · 156 visits, 1 orders2026-10-19 to 2026-10-25: $0.28 · 168 visits, 1 orders2026-10-26 to 2026-11-01: $0.00 · 105 visits, 0 orders2026-11-02 to 2026-11-08: $0.40 · 144 visits, 2 orders2026-11-09 to 2026-11-13: $0.00 · 110 visits, 0 orders 2026-08-172026-11-09
Conversion rate0.00%week from 2026-11-09
2.86% 2026-08-17 to 2026-08-23: 0.00% · 28 visits, 0 orders2026-08-24 to 2026-08-30: 0.83% · 120 visits, 1 orders2026-08-31 to 2026-09-06: 2.36% · 127 visits, 3 orders2026-09-07 to 2026-09-13: 0.00% · 112 visits, 0 orders2026-09-14 to 2026-09-20: 2.86% · 140 visits, 4 orders2026-09-21 to 2026-09-27: 0.00% · 153 visits, 0 orders2026-09-28 to 2026-10-04: 2.03% · 148 visits, 3 orders2026-10-05 to 2026-10-11: 0.74% · 136 visits, 1 orders2026-10-12 to 2026-10-18: 0.64% · 156 visits, 1 orders2026-10-19 to 2026-10-25: 0.60% · 168 visits, 1 orders2026-10-26 to 2026-11-01: 0.00% · 105 visits, 0 orders2026-11-02 to 2026-11-08: 1.39% · 144 visits, 2 orders2026-11-09 to 2026-11-13: 0.00% · 110 visits, 0 orders 2026-08-172026-11-09
Order value$28.59week from 2026-11-02
$56.10 2026-08-24 to 2026-08-30: $56.10 · 120 visits, 1 orders2026-08-31 to 2026-09-06: $34.75 · 127 visits, 3 orders2026-09-14 to 2026-09-20: $30.82 · 140 visits, 4 orders2026-09-28 to 2026-10-04: $30.08 · 148 visits, 3 orders2026-10-05 to 2026-10-11: $38.15 · 136 visits, 1 orders2026-10-12 to 2026-10-18: $19.03 · 156 visits, 1 orders2026-10-19 to 2026-10-25: $47.08 · 168 visits, 1 orders2026-11-02 to 2026-11-08: $28.59 · 144 visits, 2 orders 2026-08-172026-11-09
Visitors110week from 2026-11-09
168 2026-08-17 to 2026-08-23: 28 · 28 visits, 0 orders2026-08-24 to 2026-08-30: 120 · 120 visits, 1 orders2026-08-31 to 2026-09-06: 127 · 127 visits, 3 orders2026-09-07 to 2026-09-13: 112 · 112 visits, 0 orders2026-09-14 to 2026-09-20: 140 · 140 visits, 4 orders2026-09-21 to 2026-09-27: 153 · 153 visits, 0 orders2026-09-28 to 2026-10-04: 148 · 148 visits, 3 orders2026-10-05 to 2026-10-11: 136 · 136 visits, 1 orders2026-10-12 to 2026-10-18: 156 · 156 visits, 1 orders2026-10-19 to 2026-10-25: 168 · 168 visits, 1 orders2026-10-26 to 2026-11-01: 105 · 105 visits, 0 orders2026-11-02 to 2026-11-08: 144 · 144 visits, 2 orders2026-11-09 to 2026-11-13: 110 · 110 visits, 0 orders 2026-08-172026-11-09
Weekly numbers as a table
Week fromVisitorsOrdersRevenueRPVConv.AOVSpend
2026-08-17280$0.00$0.000.00%–$84.83
2026-08-241201$56.10$0.470.83%$56.10$329.01
2026-08-311273$104.25$0.822.36%$34.75$318.52
2026-09-071120$0.00$0.000.00%–$310.59
2026-09-141404$123.29$0.882.86%$30.82$335.17
2026-09-211530$0.00$0.000.00%–$318.46
2026-09-281483$90.23$0.612.03%$30.08$330.55
2026-10-051361$38.15$0.280.74%$38.15$329.53
2026-10-121561$19.03$0.120.64%$19.03$318.43
2026-10-191681$47.08$0.280.60%$47.08$334.72
2026-10-261050$0.00$0.000.00%–$308.17
2026-11-021442$57.18$0.401.39%$28.59$302.76
2026-11-091100$0.00$0.000.00%–$230.01

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook14,623290$10,854.97$0.741.98%$37.43
(direct)4,404200$7,502.50$1.704.54%$37.51
google3,456153$5,715.75$1.654.43%$37.36
klaviyo1,938164$6,001.75$3.108.46%$36.60

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast7,997103$4,140.75$0.521.29%$40.20$15,953.21$1.990.26x
brand-search3,456153$5,715.75$1.654.43%$37.36–––
Prospecting: Protein2,93752$2,365.00$0.811.77%$45.48$4,934.30$1.680.48x
Retargeting2,042119$3,813.91$1.875.83%$32.05$2,563.08$1.261.49x
weekly-newsletter1,938164$6,001.75$3.108.46%$36.60–––
Prospecting: Founder1,64716$535.31$0.330.97%$33.46$3,850.75$2.340.14x
Gifting test00$0.00–––$378.27–0.00x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001014,80649$1,933.00$0.401.02%$39.45$9,874.23$2.050.20x
UGC: my kids actually eat this 1202100000001023,19154$2,207.75$0.691.69%$40.88$6,078.98$1.910.36x
Protein vs cereal comparison 1202100000001042,93752$2,365.00$0.811.77%$45.48$4,934.30$1.680.48x
Retargeting: 15% off first box 1202100000001052,042119$3,813.91$1.875.83%$32.05$2,563.08$1.261.49x
Founder story 1202100000001031,64716$535.31$0.330.97%$33.46$3,850.75$2.340.14x
Holiday gift box 12021000000010600$0.00–––$378.27–0.00x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola16,432427$16,035.41$0.982.60%$37.55
/4,404200$7,502.50$1.704.54%$37.51
/collections/all1,938164$6,001.75$3.108.46%$36.60
/pages/our-story1,64716$535.31$0.330.97%$33.46

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile17,442393$14,639.42$0.842.25%$37.25
desktop6,979414$15,435.55$2.215.93%$37.28

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.