Brekkie Co. (demo data) · Last 90 days · 2026-08-17 to 2026-11-14
Revenue per visitor$1.62week from 2026-11-09
Conversion rate5.11%week from 2026-11-09
Order value$31.78week from 2026-11-09
Visitors137week from 2026-11-09
Revenue per visitor
Revenue per visitor$1.87no data the 90 days before
Conversion rate5.83%no data the 90 days before
Order value$32.05no data the 90 days before
Visitors2,042no data the 90 days before
Orders119no data the 90 days before
Revenue$3,813.91no data the 90 days before
Showing visitors from ad Retargeting: 15% off first box, with the orders matched to their visits. Show all visitors
Trend: Retargeting: 15% off first box
Weekly, from the first day of the range. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.
Weekly numbers as a table
| Week from | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend |
|---|---|---|---|---|---|---|---|
| 2026-08-17 | 39 | 2 | $38.06 | $0.98 | 5.13% | $19.03 | $67.76 |
| 2026-08-24 | 159 | 10 | $312.66 | $1.97 | 6.29% | $31.27 | $207.04 |
| 2026-08-31 | 143 | 5 | $193.41 | $1.35 | 3.50% | $38.68 | $222.29 |
| 2026-09-07 | 128 | 7 | $222.44 | $1.74 | 5.47% | $31.78 | $211.62 |
| 2026-09-14 | 175 | 14 | $430.87 | $2.46 | 8.00% | $30.78 | $212.68 |
| 2026-09-21 | 177 | 8 | $288.84 | $1.63 | 4.52% | $36.11 | $206.71 |
| 2026-09-28 | 161 | 11 | $321.60 | $2.00 | 6.83% | $29.24 | $226.50 |
| 2026-10-05 | 166 | 12 | $412.01 | $2.48 | 7.23% | $34.33 | $213.53 |
| 2026-10-12 | 206 | 15 | $407.82 | $1.98 | 7.28% | $27.19 | $215.89 |
| 2026-10-19 | 192 | 10 | $368.78 | $1.92 | 5.21% | $36.88 | $207.07 |
| 2026-10-26 | 175 | 6 | $240.40 | $1.37 | 3.43% | $40.07 | $217.57 |
| 2026-11-02 | 184 | 12 | $354.57 | $1.93 | 6.52% | $29.55 | $206.06 |
| 2026-11-09 | 137 | 7 | $222.45 | $1.62 | 5.11% | $31.78 | $148.36 |
By traffic source
By campaign
| Campaign | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting: Breakfast | 7,997 | 103 | $4,140.75 | $0.52 | 1.29% | $40.20 | $15,953.21 | $1.99 | 0.26x |
| brand-search | 3,456 | 153 | $5,715.75 | $1.65 | 4.43% | $37.36 | – | – | – |
| Prospecting: Protein | 2,937 | 52 | $2,365.00 | $0.81 | 1.77% | $45.48 | $4,934.30 | $1.68 | 0.48x |
| Retargeting | 2,042 | 119 | $3,813.91 | $1.87 | 5.83% | $32.05 | $2,563.08 | $1.26 | 1.49x |
| weekly-newsletter | 1,938 | 164 | $6,001.75 | $3.10 | 8.46% | $36.60 | – | – | – |
| Prospecting: Founder | 1,647 | 16 | $535.31 | $0.33 | 0.97% | $33.46 | $3,850.75 | $2.34 | 0.14x |
| Gifting test | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By ad
| Ad | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Hook: breakfast in 2 minutes 120210000000101 | 4,806 | 49 | $1,933.00 | $0.40 | 1.02% | $39.45 | $9,874.23 | $2.05 | 0.20x |
| UGC: my kids actually eat this 120210000000102 | 3,191 | 54 | $2,207.75 | $0.69 | 1.69% | $40.88 | $6,078.98 | $1.91 | 0.36x |
| Protein vs cereal comparison 120210000000104 | 2,937 | 52 | $2,365.00 | $0.81 | 1.77% | $45.48 | $4,934.30 | $1.68 | 0.48x |
| Retargeting: 15% off first box 120210000000105 | 2,042 | 119 | $3,813.91 | $1.87 | 5.83% | $32.05 | $2,563.08 | $1.26 | 1.49x |
| Founder story 120210000000103 | 1,647 | 16 | $535.31 | $0.33 | 0.97% | $33.46 | $3,850.75 | $2.34 | 0.14x |
| Holiday gift box 120210000000106 | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By landing page
| Landing page | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| /products/brekky-mix-granola | 16,432 | 427 | $16,035.41 | $0.98 | 2.60% | $37.55 |
| / | 4,404 | 200 | $7,502.50 | $1.70 | 4.54% | $37.51 |
| /collections/all | 1,938 | 164 | $6,001.75 | $3.10 | 8.46% | $36.60 |
| /pages/our-story | 1,647 | 16 | $535.31 | $0.33 | 0.97% | $33.46 |
By device
| Device | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| mobile | 17,442 | 393 | $14,639.42 | $0.84 | 2.25% | $37.25 |
| desktop | 6,979 | 414 | $15,435.55 | $2.21 | 5.93% | $37.28 |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.