Brekkie Co. (demo data) · Last 90 days · 2026-08-17 to 2026-11-14
Revenue per visitor$0.37week from 2026-11-09
Conversion rate1.28%week from 2026-11-09
Order value$29.00week from 2026-11-09
Visitors235week from 2026-11-09
Revenue per visitor
Revenue per visitor$0.69no data the 90 days before
Conversion rate1.69%no data the 90 days before
Order value$40.88no data the 90 days before
Visitors3,191no data the 90 days before
Orders54no data the 90 days before
Revenue$2,207.75no data the 90 days before
Showing visitors from ad UGC: my kids actually eat this, with the orders matched to their visits. Show all visitors
Trend: UGC: my kids actually eat this
Weekly, from the first day of the range. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.
Weekly numbers as a table
| Week from | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend |
|---|---|---|---|---|---|---|---|
| 2026-08-17 | 86 | 3 | $156.75 | $1.82 | 3.49% | $52.25 | $159.02 |
| 2026-08-24 | 237 | 3 | $125.50 | $0.53 | 1.27% | $41.83 | $491.64 |
| 2026-08-31 | 253 | 11 | $426.50 | $1.69 | 4.35% | $38.77 | $493.93 |
| 2026-09-07 | 227 | 4 | $203.00 | $0.89 | 1.76% | $50.75 | $499.48 |
| 2026-09-14 | 254 | 2 | $65.50 | $0.26 | 0.79% | $32.75 | $537.62 |
| 2026-09-21 | 286 | 1 | $21.50 | $0.08 | 0.35% | $21.50 | $486.27 |
| 2026-09-28 | 238 | 5 | $213.00 | $0.89 | 2.10% | $42.60 | $477.99 |
| 2026-10-05 | 236 | 0 | $0.00 | $0.00 | 0.00% | – | $508.66 |
| 2026-10-12 | 297 | 2 | $71.00 | $0.24 | 0.67% | $35.50 | $533.50 |
| 2026-10-19 | 273 | 8 | $278.00 | $1.02 | 2.93% | $34.75 | $517.83 |
| 2026-10-26 | 267 | 6 | $263.00 | $0.99 | 2.25% | $43.83 | $513.24 |
| 2026-11-02 | 302 | 6 | $297.00 | $0.98 | 1.99% | $49.50 | $489.10 |
| 2026-11-09 | 235 | 3 | $87.00 | $0.37 | 1.28% | $29.00 | $370.70 |
By traffic source
By campaign
| Campaign | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting: Breakfast | 7,997 | 103 | $4,140.75 | $0.52 | 1.29% | $40.20 | $15,953.21 | $1.99 | 0.26x |
| brand-search | 3,456 | 153 | $5,715.75 | $1.65 | 4.43% | $37.36 | – | – | – |
| Prospecting: Protein | 2,937 | 52 | $2,365.00 | $0.81 | 1.77% | $45.48 | $4,934.30 | $1.68 | 0.48x |
| Retargeting | 2,042 | 119 | $3,813.91 | $1.87 | 5.83% | $32.05 | $2,563.08 | $1.26 | 1.49x |
| weekly-newsletter | 1,938 | 164 | $6,001.75 | $3.10 | 8.46% | $36.60 | – | – | – |
| Prospecting: Founder | 1,647 | 16 | $535.31 | $0.33 | 0.97% | $33.46 | $3,850.75 | $2.34 | 0.14x |
| Gifting test | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By ad
| Ad | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Hook: breakfast in 2 minutes 120210000000101 | 4,806 | 49 | $1,933.00 | $0.40 | 1.02% | $39.45 | $9,874.23 | $2.05 | 0.20x |
| UGC: my kids actually eat this 120210000000102 | 3,191 | 54 | $2,207.75 | $0.69 | 1.69% | $40.88 | $6,078.98 | $1.91 | 0.36x |
| Protein vs cereal comparison 120210000000104 | 2,937 | 52 | $2,365.00 | $0.81 | 1.77% | $45.48 | $4,934.30 | $1.68 | 0.48x |
| Retargeting: 15% off first box 120210000000105 | 2,042 | 119 | $3,813.91 | $1.87 | 5.83% | $32.05 | $2,563.08 | $1.26 | 1.49x |
| Founder story 120210000000103 | 1,647 | 16 | $535.31 | $0.33 | 0.97% | $33.46 | $3,850.75 | $2.34 | 0.14x |
| Holiday gift box 120210000000106 | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By landing page
| Landing page | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| /products/brekky-mix-granola | 16,432 | 427 | $16,035.41 | $0.98 | 2.60% | $37.55 |
| / | 4,404 | 200 | $7,502.50 | $1.70 | 4.54% | $37.51 |
| /collections/all | 1,938 | 164 | $6,001.75 | $3.10 | 8.46% | $36.60 |
| /pages/our-story | 1,647 | 16 | $535.31 | $0.33 | 0.97% | $33.46 |
By device
| Device | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| mobile | 17,442 | 393 | $14,639.42 | $0.84 | 2.25% | $37.25 |
| desktop | 6,979 | 414 | $15,435.55 | $2.21 | 5.93% | $37.28 |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.