Demo store with made-up numbers. It shows what a brand sees; nothing here is saved or sent.
Brekkie Co. (demo data) · Last month · 2026-10-01 to 2026-10-31

Revenue per visitor

Revenue per visitor$1.42−7% vs the 31 days before
Conversion rate3.75%−2% vs the 31 days before
Order value$37.79−5% vs the 31 days before
Visitors1,280+8% vs the 31 days before
Orders48+7% vs the 31 days before
Revenue$1,814.00+1% vs the 31 days before

Showing visitors from traffic source google, with the orders matched to their visits. Show all visitors

Trend: google

Daily. Hover a point for its numbers. Days with no visits are left blank.

Revenue per visitor$1.542026-10-31
$3.44 2026-10-01: $0.98 · 45 visits, 1 orders2026-10-02: $0.00 · 42 visits, 0 orders2026-10-03: $3.35 · 44 visits, 4 orders2026-10-04: $0.54 · 40 visits, 1 orders2026-10-05: $2.65 · 39 visits, 3 orders2026-10-06: $1.98 · 30 visits, 2 orders2026-10-07: $1.63 · 27 visits, 1 orders2026-10-08: $0.51 · 42 visits, 1 orders2026-10-09: $1.41 · 27 visits, 1 orders2026-10-10: $0.00 · 32 visits, 0 orders2026-10-11: $0.96 · 45 visits, 2 orders2026-10-12: $2.05 · 40 visits, 2 orders2026-10-13: $1.58 · 52 visits, 2 orders2026-10-14: $0.90 · 42 visits, 1 orders2026-10-15: $3.04 · 49 visits, 3 orders2026-10-16: $0.00 · 46 visits, 0 orders2026-10-17: $0.78 · 49 visits, 1 orders2026-10-18: $3.44 · 54 visits, 4 orders2026-10-19: $3.40 · 50 visits, 4 orders2026-10-20: $0.80 · 54 visits, 2 orders2026-10-21: $2.26 · 39 visits, 2 orders2026-10-22: $0.00 · 36 visits, 0 orders2026-10-23: $0.00 · 39 visits, 0 orders2026-10-24: $2.59 · 51 visits, 3 orders2026-10-25: $1.16 · 38 visits, 1 orders2026-10-26: $1.38 · 36 visits, 1 orders2026-10-27: $0.00 · 37 visits, 0 orders2026-10-28: $0.95 · 40 visits, 1 orders2026-10-29: $1.06 · 36 visits, 1 orders2026-10-30: $1.30 · 33 visits, 2 orders2026-10-31: $1.54 · 46 visits, 2 orders 2026-10-012026-10-31
Conversion rate4.35%2026-10-31
9.09% 2026-10-01: 2.22% · 45 visits, 1 orders2026-10-02: 0.00% · 42 visits, 0 orders2026-10-03: 9.09% · 44 visits, 4 orders2026-10-04: 2.50% · 40 visits, 1 orders2026-10-05: 7.69% · 39 visits, 3 orders2026-10-06: 6.67% · 30 visits, 2 orders2026-10-07: 3.70% · 27 visits, 1 orders2026-10-08: 2.38% · 42 visits, 1 orders2026-10-09: 3.70% · 27 visits, 1 orders2026-10-10: 0.00% · 32 visits, 0 orders2026-10-11: 4.44% · 45 visits, 2 orders2026-10-12: 5.00% · 40 visits, 2 orders2026-10-13: 3.85% · 52 visits, 2 orders2026-10-14: 2.38% · 42 visits, 1 orders2026-10-15: 6.12% · 49 visits, 3 orders2026-10-16: 0.00% · 46 visits, 0 orders2026-10-17: 2.04% · 49 visits, 1 orders2026-10-18: 7.41% · 54 visits, 4 orders2026-10-19: 8.00% · 50 visits, 4 orders2026-10-20: 3.70% · 54 visits, 2 orders2026-10-21: 5.13% · 39 visits, 2 orders2026-10-22: 0.00% · 36 visits, 0 orders2026-10-23: 0.00% · 39 visits, 0 orders2026-10-24: 5.88% · 51 visits, 3 orders2026-10-25: 2.63% · 38 visits, 1 orders2026-10-26: 2.78% · 36 visits, 1 orders2026-10-27: 0.00% · 37 visits, 0 orders2026-10-28: 2.50% · 40 visits, 1 orders2026-10-29: 2.78% · 36 visits, 1 orders2026-10-30: 6.06% · 33 visits, 2 orders2026-10-31: 4.35% · 46 visits, 2 orders 2026-10-012026-10-31
Order value$35.502026-10-31
$49.67 2026-10-01: $44.00 · 45 visits, 1 orders2026-10-03: $36.88 · 44 visits, 4 orders2026-10-04: $21.50 · 40 visits, 1 orders2026-10-05: $34.50 · 39 visits, 3 orders2026-10-06: $29.75 · 30 visits, 2 orders2026-10-07: $44.00 · 27 visits, 1 orders2026-10-08: $21.50 · 42 visits, 1 orders2026-10-09: $38.00 · 27 visits, 1 orders2026-10-11: $21.50 · 45 visits, 2 orders2026-10-12: $41.00 · 40 visits, 2 orders2026-10-13: $41.00 · 52 visits, 2 orders2026-10-14: $38.00 · 42 visits, 1 orders2026-10-15: $49.67 · 49 visits, 3 orders2026-10-17: $38.00 · 49 visits, 1 orders2026-10-18: $46.50 · 54 visits, 4 orders2026-10-19: $42.50 · 50 visits, 4 orders2026-10-20: $21.50 · 54 visits, 2 orders2026-10-21: $44.00 · 39 visits, 2 orders2026-10-24: $44.00 · 51 visits, 3 orders2026-10-25: $44.00 · 38 visits, 1 orders2026-10-26: $49.50 · 36 visits, 1 orders2026-10-28: $38.00 · 40 visits, 1 orders2026-10-29: $38.00 · 36 visits, 1 orders2026-10-30: $21.50 · 33 visits, 2 orders2026-10-31: $35.50 · 46 visits, 2 orders 2026-10-012026-10-31
Visitors462026-10-31
54 2026-10-01: 45 · 45 visits, 1 orders2026-10-02: 42 · 42 visits, 0 orders2026-10-03: 44 · 44 visits, 4 orders2026-10-04: 40 · 40 visits, 1 orders2026-10-05: 39 · 39 visits, 3 orders2026-10-06: 30 · 30 visits, 2 orders2026-10-07: 27 · 27 visits, 1 orders2026-10-08: 42 · 42 visits, 1 orders2026-10-09: 27 · 27 visits, 1 orders2026-10-10: 32 · 32 visits, 0 orders2026-10-11: 45 · 45 visits, 2 orders2026-10-12: 40 · 40 visits, 2 orders2026-10-13: 52 · 52 visits, 2 orders2026-10-14: 42 · 42 visits, 1 orders2026-10-15: 49 · 49 visits, 3 orders2026-10-16: 46 · 46 visits, 0 orders2026-10-17: 49 · 49 visits, 1 orders2026-10-18: 54 · 54 visits, 4 orders2026-10-19: 50 · 50 visits, 4 orders2026-10-20: 54 · 54 visits, 2 orders2026-10-21: 39 · 39 visits, 2 orders2026-10-22: 36 · 36 visits, 0 orders2026-10-23: 39 · 39 visits, 0 orders2026-10-24: 51 · 51 visits, 3 orders2026-10-25: 38 · 38 visits, 1 orders2026-10-26: 36 · 36 visits, 1 orders2026-10-27: 37 · 37 visits, 0 orders2026-10-28: 40 · 40 visits, 1 orders2026-10-29: 36 · 36 visits, 1 orders2026-10-30: 33 · 33 visits, 2 orders2026-10-31: 46 · 46 visits, 2 orders 2026-10-012026-10-31
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOV
2026-10-01451$44.00$0.982.22%$44.00
2026-10-02420$0.00$0.000.00%–
2026-10-03444$147.50$3.359.09%$36.88
2026-10-04401$21.50$0.542.50%$21.50
2026-10-05393$103.50$2.657.69%$34.50
2026-10-06302$59.50$1.986.67%$29.75
2026-10-07271$44.00$1.633.70%$44.00
2026-10-08421$21.50$0.512.38%$21.50
2026-10-09271$38.00$1.413.70%$38.00
2026-10-10320$0.00$0.000.00%–
2026-10-11452$43.00$0.964.44%$21.50
2026-10-12402$82.00$2.055.00%$41.00
2026-10-13522$82.00$1.583.85%$41.00
2026-10-14421$38.00$0.902.38%$38.00
2026-10-15493$149.00$3.046.12%$49.67
2026-10-16460$0.00$0.000.00%–
2026-10-17491$38.00$0.782.04%$38.00
2026-10-18544$186.00$3.447.41%$46.50
2026-10-19504$170.00$3.408.00%$42.50
2026-10-20542$43.00$0.803.70%$21.50
2026-10-21392$88.00$2.265.13%$44.00
2026-10-22360$0.00$0.000.00%–
2026-10-23390$0.00$0.000.00%–
2026-10-24513$132.00$2.595.88%$44.00
2026-10-25381$44.00$1.162.63%$44.00
2026-10-26361$49.50$1.382.78%$49.50
2026-10-27370$0.00$0.000.00%–
2026-10-28401$38.00$0.952.50%$38.00
2026-10-29361$38.00$1.062.78%$38.00
2026-10-30332$43.00$1.306.06%$21.50
2026-10-31462$71.00$1.544.35%$35.50

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,512112$4,214.77$0.762.03%$37.63
(direct)1,63777$2,838.75$1.734.70%$36.87
google1,28048$1,814.00$1.423.75%$37.79
klaviyo70558$2,178.00$3.098.23%$37.55

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast2,98837$1,523.00$0.511.24%$41.16$5,879.21$1.970.26x
brand-search1,28048$1,814.00$1.423.75%$37.79–––
Prospecting: Protein1,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting79950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
weekly-newsletter70558$2,178.00$3.098.23%$37.55–––
Prospecting: Founder6214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,82019$823.50$0.451.04%$43.34$3,624.01$1.990.23x
UGC: my kids actually eat this 1202100000001021,16818$699.50$0.601.54%$38.86$2,255.20$1.930.31x
Protein vs cereal comparison 1202100000001041,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting: 15% off first box 12021000000010579950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
Founder story 1202100000001036214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,171156$5,905.48$0.962.53%$37.86
/1,63777$2,838.75$1.734.70%$36.87
/collections/all70558$2,178.00$3.098.23%$37.55
/pages/our-story6214$123.29$0.200.64%$30.82

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,571149$5,585.71$0.852.27%$37.49
desktop2,563146$5,459.81$2.135.70%$37.40

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.