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Brekkie Co. (demo data) · Last month · 2026-10-01 to 2026-10-31

Revenue per visitor

Revenue per visitor$0.76−7% vs the 31 days before
Conversion rate2.03%−7% vs the 31 days before
Order value$37.63−0% vs the 31 days before
Visitors5,512+8% vs the 31 days before
Orders112+1% vs the 31 days before
Revenue$4,214.77+1% vs the 31 days before

Showing visitors from traffic source facebook, with the orders matched to their visits. Show all visitors

Trend: facebook

Daily. Hover a point for its numbers. Days with no visits are left blank.

Revenue per visitor$0.922026-10-31
$1.79 2026-10-01: $0.60 · 163 visits, 3 orders2026-10-02: $1.79 · 137 visits, 5 orders2026-10-03: $1.43 · 175 visits, 7 orders2026-10-04: $1.12 · 184 visits, 5 orders2026-10-05: $1.39 · 136 visits, 5 orders2026-10-06: $0.89 · 160 visits, 4 orders2026-10-07: $0.42 · 156 visits, 1 orders2026-10-08: $0.62 · 160 visits, 3 orders2026-10-09: $0.25 · 154 visits, 1 orders2026-10-10: $1.14 · 189 visits, 5 orders2026-10-11: $0.90 · 211 visits, 5 orders2026-10-12: $0.40 · 190 visits, 3 orders2026-10-13: $0.49 · 177 visits, 3 orders2026-10-14: $0.21 · 190 visits, 2 orders2026-10-15: $0.38 · 189 visits, 2 orders2026-10-16: $1.22 · 211 visits, 6 orders2026-10-17: $0.76 · 203 visits, 4 orders2026-10-18: $0.42 · 217 visits, 4 orders2026-10-19: $0.27 · 200 visits, 2 orders2026-10-20: $0.49 · 197 visits, 3 orders2026-10-21: $0.41 · 190 visits, 2 orders2026-10-22: $1.60 · 190 visits, 6 orders2026-10-23: $1.28 · 171 visits, 6 orders2026-10-24: $1.19 · 196 visits, 6 orders2026-10-25: $0.44 · 186 visits, 3 orders2026-10-26: $0.46 · 150 visits, 2 orders2026-10-27: $1.20 · 164 visits, 4 orders2026-10-28: $0.67 · 170 visits, 3 orders2026-10-29: $0.54 · 152 visits, 2 orders2026-10-30: $0.00 · 157 visits, 0 orders2026-10-31: $0.92 · 187 visits, 5 orders 2026-10-012026-10-31
Conversion rate2.67%2026-10-31
4.00% 2026-10-01: 1.84% · 163 visits, 3 orders2026-10-02: 3.65% · 137 visits, 5 orders2026-10-03: 4.00% · 175 visits, 7 orders2026-10-04: 2.72% · 184 visits, 5 orders2026-10-05: 3.68% · 136 visits, 5 orders2026-10-06: 2.50% · 160 visits, 4 orders2026-10-07: 0.64% · 156 visits, 1 orders2026-10-08: 1.88% · 160 visits, 3 orders2026-10-09: 0.65% · 154 visits, 1 orders2026-10-10: 2.65% · 189 visits, 5 orders2026-10-11: 2.37% · 211 visits, 5 orders2026-10-12: 1.58% · 190 visits, 3 orders2026-10-13: 1.69% · 177 visits, 3 orders2026-10-14: 1.05% · 190 visits, 2 orders2026-10-15: 1.06% · 189 visits, 2 orders2026-10-16: 2.84% · 211 visits, 6 orders2026-10-17: 1.97% · 203 visits, 4 orders2026-10-18: 1.84% · 217 visits, 4 orders2026-10-19: 1.00% · 200 visits, 2 orders2026-10-20: 1.52% · 197 visits, 3 orders2026-10-21: 1.05% · 190 visits, 2 orders2026-10-22: 3.16% · 190 visits, 6 orders2026-10-23: 3.51% · 171 visits, 6 orders2026-10-24: 3.06% · 196 visits, 6 orders2026-10-25: 1.61% · 186 visits, 3 orders2026-10-26: 1.33% · 150 visits, 2 orders2026-10-27: 2.44% · 164 visits, 4 orders2026-10-28: 1.76% · 170 visits, 3 orders2026-10-29: 1.32% · 152 visits, 2 orders2026-10-30: 0.00% · 157 visits, 0 orders2026-10-31: 2.67% · 187 visits, 5 orders 2026-10-012026-10-31
Order value$34.422026-10-31
$66.00 2026-10-01: $32.85 · 163 visits, 3 orders2026-10-02: $49.04 · 137 visits, 5 orders2026-10-03: $35.75 · 175 visits, 7 orders2026-10-04: $41.21 · 184 visits, 5 orders2026-10-05: $37.71 · 136 visits, 5 orders2026-10-06: $35.79 · 160 visits, 4 orders2026-10-07: $66.00 · 156 visits, 1 orders2026-10-08: $32.85 · 160 visits, 3 orders2026-10-09: $38.15 · 154 visits, 1 orders2026-10-10: $42.94 · 189 visits, 5 orders2026-10-11: $37.92 · 211 visits, 5 orders2026-10-12: $25.35 · 190 visits, 3 orders2026-10-13: $29.19 · 177 visits, 3 orders2026-10-14: $20.27 · 190 visits, 2 orders2026-10-15: $35.60 · 189 visits, 2 orders2026-10-16: $42.96 · 211 visits, 6 orders2026-10-17: $38.40 · 203 visits, 4 orders2026-10-18: $22.54 · 217 visits, 4 orders2026-10-19: $27.28 · 200 visits, 2 orders2026-10-20: $32.50 · 197 visits, 3 orders2026-10-21: $38.53 · 190 visits, 2 orders2026-10-22: $50.53 · 190 visits, 6 orders2026-10-23: $36.39 · 171 visits, 6 orders2026-10-24: $38.96 · 196 visits, 6 orders2026-10-25: $27.00 · 186 visits, 3 orders2026-10-26: $34.29 · 150 visits, 2 orders2026-10-27: $49.38 · 164 visits, 4 orders2026-10-28: $37.73 · 170 visits, 3 orders2026-10-29: $41.28 · 152 visits, 2 orders2026-10-31: $34.42 · 187 visits, 5 orders 2026-10-012026-10-31
Visitors1872026-10-31
217 2026-10-01: 163 · 163 visits, 3 orders2026-10-02: 137 · 137 visits, 5 orders2026-10-03: 175 · 175 visits, 7 orders2026-10-04: 184 · 184 visits, 5 orders2026-10-05: 136 · 136 visits, 5 orders2026-10-06: 160 · 160 visits, 4 orders2026-10-07: 156 · 156 visits, 1 orders2026-10-08: 160 · 160 visits, 3 orders2026-10-09: 154 · 154 visits, 1 orders2026-10-10: 189 · 189 visits, 5 orders2026-10-11: 211 · 211 visits, 5 orders2026-10-12: 190 · 190 visits, 3 orders2026-10-13: 177 · 177 visits, 3 orders2026-10-14: 190 · 190 visits, 2 orders2026-10-15: 189 · 189 visits, 2 orders2026-10-16: 211 · 211 visits, 6 orders2026-10-17: 203 · 203 visits, 4 orders2026-10-18: 217 · 217 visits, 4 orders2026-10-19: 200 · 200 visits, 2 orders2026-10-20: 197 · 197 visits, 3 orders2026-10-21: 190 · 190 visits, 2 orders2026-10-22: 190 · 190 visits, 6 orders2026-10-23: 171 · 171 visits, 6 orders2026-10-24: 196 · 196 visits, 6 orders2026-10-25: 186 · 186 visits, 3 orders2026-10-26: 150 · 150 visits, 2 orders2026-10-27: 164 · 164 visits, 4 orders2026-10-28: 170 · 170 visits, 3 orders2026-10-29: 152 · 152 visits, 2 orders2026-10-30: 157 · 157 visits, 0 orders2026-10-31: 187 · 187 visits, 5 orders 2026-10-012026-10-31
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOV
2026-10-011633$98.55$0.601.84%$32.85
2026-10-021375$245.18$1.793.65%$49.04
2026-10-031757$250.24$1.434.00%$35.75
2026-10-041845$206.03$1.122.72%$41.21
2026-10-051365$188.53$1.393.68%$37.71
2026-10-061604$143.15$0.892.50%$35.79
2026-10-071561$66.00$0.420.64%$66.00
2026-10-081603$98.55$0.621.88%$32.85
2026-10-091541$38.15$0.250.65%$38.15
2026-10-101895$214.70$1.142.65%$42.94
2026-10-112115$189.58$0.902.37%$37.92
2026-10-121903$76.06$0.401.58%$25.35
2026-10-131773$87.56$0.491.69%$29.19
2026-10-141902$40.53$0.211.05%$20.27
2026-10-151892$71.20$0.381.06%$35.60
2026-10-162116$257.75$1.222.84%$42.96
2026-10-172034$153.61$0.761.97%$38.40
2026-10-182174$90.14$0.421.84%$22.54
2026-10-192002$54.55$0.271.00%$27.28
2026-10-201973$97.50$0.491.52%$32.50
2026-10-211902$77.05$0.411.05%$38.53
2026-10-221906$303.16$1.603.16%$50.53
2026-10-231716$218.36$1.283.51%$36.39
2026-10-241966$233.74$1.193.06%$38.96
2026-10-251863$81.00$0.441.61%$27.00
2026-10-261502$68.58$0.461.33%$34.29
2026-10-271644$197.50$1.202.44%$49.38
2026-10-281703$113.19$0.671.76%$37.73
2026-10-291522$82.55$0.541.32%$41.28
2026-10-301570$0.00$0.000.00%–
2026-10-311875$172.08$0.922.67%$34.42

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,512112$4,214.77$0.762.03%$37.63
(direct)1,63777$2,838.75$1.734.70%$36.87
google1,28048$1,814.00$1.423.75%$37.79
klaviyo70558$2,178.00$3.098.23%$37.55

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast2,98837$1,523.00$0.511.24%$41.16$5,879.21$1.970.26x
brand-search1,28048$1,814.00$1.423.75%$37.79–––
Prospecting: Protein1,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting79950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
weekly-newsletter70558$2,178.00$3.098.23%$37.55–––
Prospecting: Founder6214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,82019$823.50$0.451.04%$43.34$3,624.01$1.990.23x
UGC: my kids actually eat this 1202100000001021,16818$699.50$0.601.54%$38.86$2,255.20$1.930.31x
Protein vs cereal comparison 1202100000001041,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting: 15% off first box 12021000000010579950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
Founder story 1202100000001036214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,171156$5,905.48$0.962.53%$37.86
/1,63777$2,838.75$1.734.70%$36.87
/collections/all70558$2,178.00$3.098.23%$37.55
/pages/our-story6214$123.29$0.200.64%$30.82

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,571149$5,585.71$0.852.27%$37.49
desktop2,563146$5,459.81$2.135.70%$37.40

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.