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Brekkie Co. (demo data) · Last month · 2026-10-01 to 2026-10-31

Revenue per visitor

Revenue per visitor$0.96−4% vs the 31 days before
Conversion rate2.53%−3% vs the 31 days before
Order value$37.86−2% vs the 31 days before
Visitors6,171+9% vs the 31 days before
Orders156+6% vs the 31 days before
Revenue$5,905.48+4% vs the 31 days before

Showing visitors from landing page /products/brekky-mix-granola, with the orders matched to their visits. Show all visitors

Trend: /products/brekky-mix-granola

Daily. Hover a point for its numbers. Days with no visits are left blank.

Revenue per visitor$1.152026-10-31
$2.00 2026-10-01: $0.73 · 196 visits, 4 orders2026-10-02: $1.42 · 159 visits, 4 orders2026-10-03: $2.00 · 199 visits, 11 orders2026-10-04: $1.11 · 205 visits, 6 orders2026-10-05: $1.80 · 162 visits, 8 orders2026-10-06: $1.15 · 176 visits, 6 orders2026-10-07: $0.68 · 161 visits, 2 orders2026-10-08: $0.65 · 186 visits, 4 orders2026-10-09: $0.47 · 162 visits, 2 orders2026-10-10: $1.07 · 200 visits, 5 orders2026-10-11: $0.86 · 225 visits, 6 orders2026-10-12: $0.79 · 201 visits, 5 orders2026-10-13: $0.71 · 211 visits, 4 orders2026-10-14: $0.37 · 212 visits, 3 orders2026-10-15: $1.02 · 215 visits, 5 orders2026-10-16: $1.10 · 235 visits, 6 orders2026-10-17: $0.83 · 231 visits, 5 orders2026-10-18: $1.11 · 248 visits, 8 orders2026-10-19: $0.99 · 226 visits, 6 orders2026-10-20: $0.62 · 226 visits, 5 orders2026-10-21: $0.81 · 205 visits, 4 orders2026-10-22: $1.27 · 202 visits, 5 orders2026-10-23: $1.14 · 192 visits, 6 orders2026-10-24: $1.73 · 211 visits, 9 orders2026-10-25: $0.60 · 207 visits, 4 orders2026-10-26: $0.69 · 170 visits, 3 orders2026-10-27: $1.05 · 188 visits, 4 orders2026-10-28: $0.76 · 198 visits, 4 orders2026-10-29: $0.67 · 180 visits, 3 orders2026-10-30: $0.25 · 171 visits, 2 orders2026-10-31: $1.15 · 211 visits, 7 orders 2026-10-012026-10-31
Conversion rate3.32%2026-10-31
5.53% 2026-10-01: 2.04% · 196 visits, 4 orders2026-10-02: 2.52% · 159 visits, 4 orders2026-10-03: 5.53% · 199 visits, 11 orders2026-10-04: 2.93% · 205 visits, 6 orders2026-10-05: 4.94% · 162 visits, 8 orders2026-10-06: 3.41% · 176 visits, 6 orders2026-10-07: 1.24% · 161 visits, 2 orders2026-10-08: 2.15% · 186 visits, 4 orders2026-10-09: 1.23% · 162 visits, 2 orders2026-10-10: 2.50% · 200 visits, 5 orders2026-10-11: 2.67% · 225 visits, 6 orders2026-10-12: 2.49% · 201 visits, 5 orders2026-10-13: 1.90% · 211 visits, 4 orders2026-10-14: 1.42% · 212 visits, 3 orders2026-10-15: 2.33% · 215 visits, 5 orders2026-10-16: 2.55% · 235 visits, 6 orders2026-10-17: 2.16% · 231 visits, 5 orders2026-10-18: 3.23% · 248 visits, 8 orders2026-10-19: 2.65% · 226 visits, 6 orders2026-10-20: 2.21% · 226 visits, 5 orders2026-10-21: 1.95% · 205 visits, 4 orders2026-10-22: 2.48% · 202 visits, 5 orders2026-10-23: 3.13% · 192 visits, 6 orders2026-10-24: 4.27% · 211 visits, 9 orders2026-10-25: 1.93% · 207 visits, 4 orders2026-10-26: 1.76% · 170 visits, 3 orders2026-10-27: 2.13% · 188 visits, 4 orders2026-10-28: 2.02% · 198 visits, 4 orders2026-10-29: 1.67% · 180 visits, 3 orders2026-10-30: 1.17% · 171 visits, 2 orders2026-10-31: 3.32% · 211 visits, 7 orders 2026-10-012026-10-31
Order value$34.732026-10-31
$56.54 2026-10-01: $35.64 · 196 visits, 4 orders2026-10-02: $56.54 · 159 visits, 4 orders2026-10-03: $36.16 · 199 visits, 11 orders2026-10-04: $37.92 · 205 visits, 6 orders2026-10-05: $36.50 · 162 visits, 8 orders2026-10-06: $33.78 · 176 visits, 6 orders2026-10-07: $55.00 · 161 visits, 2 orders2026-10-08: $30.01 · 186 visits, 4 orders2026-10-09: $38.08 · 162 visits, 2 orders2026-10-10: $42.94 · 200 visits, 5 orders2026-10-11: $32.41 · 225 visits, 6 orders2026-10-12: $31.61 · 201 visits, 5 orders2026-10-13: $37.63 · 211 visits, 4 orders2026-10-14: $26.18 · 212 visits, 3 orders2026-10-15: $44.04 · 215 visits, 5 orders2026-10-16: $42.96 · 235 visits, 6 orders2026-10-17: $38.32 · 231 visits, 5 orders2026-10-18: $34.52 · 248 visits, 8 orders2026-10-19: $37.43 · 226 visits, 6 orders2026-10-20: $28.10 · 226 visits, 5 orders2026-10-21: $41.26 · 205 visits, 4 orders2026-10-22: $51.22 · 202 visits, 5 orders2026-10-23: $36.39 · 192 visits, 6 orders2026-10-24: $40.64 · 211 visits, 9 orders2026-10-25: $31.25 · 207 visits, 4 orders2026-10-26: $39.36 · 170 visits, 3 orders2026-10-27: $49.38 · 188 visits, 4 orders2026-10-28: $37.80 · 198 visits, 4 orders2026-10-29: $40.18 · 180 visits, 3 orders2026-10-30: $21.50 · 171 visits, 2 orders2026-10-31: $34.73 · 211 visits, 7 orders 2026-10-012026-10-31
Visitors2112026-10-31
248 2026-10-01: 196 · 196 visits, 4 orders2026-10-02: 159 · 159 visits, 4 orders2026-10-03: 199 · 199 visits, 11 orders2026-10-04: 205 · 205 visits, 6 orders2026-10-05: 162 · 162 visits, 8 orders2026-10-06: 176 · 176 visits, 6 orders2026-10-07: 161 · 161 visits, 2 orders2026-10-08: 186 · 186 visits, 4 orders2026-10-09: 162 · 162 visits, 2 orders2026-10-10: 200 · 200 visits, 5 orders2026-10-11: 225 · 225 visits, 6 orders2026-10-12: 201 · 201 visits, 5 orders2026-10-13: 211 · 211 visits, 4 orders2026-10-14: 212 · 212 visits, 3 orders2026-10-15: 215 · 215 visits, 5 orders2026-10-16: 235 · 235 visits, 6 orders2026-10-17: 231 · 231 visits, 5 orders2026-10-18: 248 · 248 visits, 8 orders2026-10-19: 226 · 226 visits, 6 orders2026-10-20: 226 · 226 visits, 5 orders2026-10-21: 205 · 205 visits, 4 orders2026-10-22: 202 · 202 visits, 5 orders2026-10-23: 192 · 192 visits, 6 orders2026-10-24: 211 · 211 visits, 9 orders2026-10-25: 207 · 207 visits, 4 orders2026-10-26: 170 · 170 visits, 3 orders2026-10-27: 188 · 188 visits, 4 orders2026-10-28: 198 · 198 visits, 4 orders2026-10-29: 180 · 180 visits, 3 orders2026-10-30: 171 · 171 visits, 2 orders2026-10-31: 211 · 211 visits, 7 orders 2026-10-012026-10-31
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOV
2026-10-011964$142.55$0.732.04%$35.64
2026-10-021594$226.15$1.422.52%$56.54
2026-10-0319911$397.74$2.005.53%$36.16
2026-10-042056$227.53$1.112.93%$37.92
2026-10-051628$292.03$1.804.94%$36.50
2026-10-061766$202.65$1.153.41%$33.78
2026-10-071612$110.00$0.681.24%$55.00
2026-10-081864$120.05$0.652.15%$30.01
2026-10-091622$76.15$0.471.23%$38.08
2026-10-102005$214.70$1.072.50%$42.94
2026-10-112256$194.43$0.862.67%$32.41
2026-10-122015$158.06$0.792.49%$31.61
2026-10-132114$150.53$0.711.90%$37.63
2026-10-142123$78.53$0.371.42%$26.18
2026-10-152155$220.20$1.022.33%$44.04
2026-10-162356$257.75$1.102.55%$42.96
2026-10-172315$191.61$0.832.16%$38.32
2026-10-182488$276.14$1.113.23%$34.52
2026-10-192266$224.55$0.992.65%$37.43
2026-10-202265$140.50$0.622.21%$28.10
2026-10-212054$165.05$0.811.95%$41.26
2026-10-222025$256.08$1.272.48%$51.22
2026-10-231926$218.36$1.143.13%$36.39
2026-10-242119$365.74$1.734.27%$40.64
2026-10-252074$125.00$0.601.93%$31.25
2026-10-261703$118.08$0.691.76%$39.36
2026-10-271884$197.50$1.052.13%$49.38
2026-10-281984$151.19$0.762.02%$37.80
2026-10-291803$120.55$0.671.67%$40.18
2026-10-301712$43.00$0.251.17%$21.50
2026-10-312117$243.08$1.153.32%$34.73

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,512112$4,214.77$0.762.03%$37.63
(direct)1,63777$2,838.75$1.734.70%$36.87
google1,28048$1,814.00$1.423.75%$37.79
klaviyo70558$2,178.00$3.098.23%$37.55

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast2,98837$1,523.00$0.511.24%$41.16$5,879.21$1.970.26x
brand-search1,28048$1,814.00$1.423.75%$37.79–––
Prospecting: Protein1,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting79950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
weekly-newsletter70558$2,178.00$3.098.23%$37.55–––
Prospecting: Founder6214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,82019$823.50$0.451.04%$43.34$3,624.01$1.990.23x
UGC: my kids actually eat this 1202100000001021,16818$699.50$0.601.54%$38.86$2,255.20$1.930.31x
Protein vs cereal comparison 1202100000001041,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting: 15% off first box 12021000000010579950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
Founder story 1202100000001036214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,171156$5,905.48$0.962.53%$37.86
/1,63777$2,838.75$1.734.70%$36.87
/collections/all70558$2,178.00$3.098.23%$37.55
/pages/our-story6214$123.29$0.200.64%$30.82

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,571149$5,585.71$0.852.27%$37.49
desktop2,563146$5,459.81$2.135.70%$37.40

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.