Demo store with made-up numbers. It shows what a brand sees; nothing here is saved or sent.
Brekkie Co. (demo data) · Last month · 2026-10-01 to 2026-10-31

Revenue per visitor

Revenue per visitor$3.09+18% vs the 31 days before
Conversion rate8.23%+10% vs the 31 days before
Order value$37.55+7% vs the 31 days before
Visitors705+1% vs the 31 days before
Orders58+12% vs the 31 days before
Revenue$2,178.00+20% vs the 31 days before

Showing visitors from landing page /collections/all, with the orders matched to their visits. Show all visitors

Trend: /collections/all

Daily. Hover a point for its numbers. Days with no visits are left blank.

Revenue per visitor$3.142026-10-31
$10.95 2026-10-01: $10.12 · 13 visits, 3 orders2026-10-02: $1.69 · 26 visits, 1 orders2026-10-03: $1.90 · 20 visits, 1 orders2026-10-04: $4.00 · 19 visits, 2 orders2026-10-05: $4.38 · 20 visits, 2 orders2026-10-06: $0.00 · 17 visits, 0 orders2026-10-07: $6.97 · 18 visits, 3 orders2026-10-08: $0.00 · 16 visits, 0 orders2026-10-09: $2.83 · 21 visits, 2 orders2026-10-10: $4.88 · 29 visits, 4 orders2026-10-11: $6.71 · 17 visits, 4 orders2026-10-12: $0.00 · 17 visits, 0 orders2026-10-13: $1.69 · 26 visits, 1 orders2026-10-14: $0.00 · 26 visits, 0 orders2026-10-15: $2.89 · 28 visits, 3 orders2026-10-16: $2.45 · 29 visits, 2 orders2026-10-17: $2.05 · 29 visits, 2 orders2026-10-18: $2.73 · 32 visits, 2 orders2026-10-19: $0.00 · 24 visits, 0 orders2026-10-20: $1.91 · 30 visits, 2 orders2026-10-21: $3.90 · 21 visits, 2 orders2026-10-22: $0.83 · 26 visits, 1 orders2026-10-23: $10.95 · 22 visits, 6 orders2026-10-24: $1.83 · 24 visits, 1 orders2026-10-25: $4.74 · 23 visits, 3 orders2026-10-26: $4.56 · 18 visits, 2 orders2026-10-27: $1.52 · 25 visits, 1 orders2026-10-28: $0.00 · 24 visits, 0 orders2026-10-29: $8.25 · 24 visits, 4 orders2026-10-30: $3.90 · 21 visits, 2 orders2026-10-31: $3.14 · 20 visits, 2 orders 2026-10-012026-10-31
Conversion rate10.00%2026-10-31
27.27% 2026-10-01: 23.08% · 13 visits, 3 orders2026-10-02: 3.85% · 26 visits, 1 orders2026-10-03: 5.00% · 20 visits, 1 orders2026-10-04: 10.53% · 19 visits, 2 orders2026-10-05: 10.00% · 20 visits, 2 orders2026-10-06: 0.00% · 17 visits, 0 orders2026-10-07: 16.67% · 18 visits, 3 orders2026-10-08: 0.00% · 16 visits, 0 orders2026-10-09: 9.52% · 21 visits, 2 orders2026-10-10: 13.79% · 29 visits, 4 orders2026-10-11: 23.53% · 17 visits, 4 orders2026-10-12: 0.00% · 17 visits, 0 orders2026-10-13: 3.85% · 26 visits, 1 orders2026-10-14: 0.00% · 26 visits, 0 orders2026-10-15: 10.71% · 28 visits, 3 orders2026-10-16: 6.90% · 29 visits, 2 orders2026-10-17: 6.90% · 29 visits, 2 orders2026-10-18: 6.25% · 32 visits, 2 orders2026-10-19: 0.00% · 24 visits, 0 orders2026-10-20: 6.67% · 30 visits, 2 orders2026-10-21: 9.52% · 21 visits, 2 orders2026-10-22: 3.85% · 26 visits, 1 orders2026-10-23: 27.27% · 22 visits, 6 orders2026-10-24: 4.17% · 24 visits, 1 orders2026-10-25: 13.04% · 23 visits, 3 orders2026-10-26: 11.11% · 18 visits, 2 orders2026-10-27: 4.00% · 25 visits, 1 orders2026-10-28: 0.00% · 24 visits, 0 orders2026-10-29: 16.67% · 24 visits, 4 orders2026-10-30: 9.52% · 21 visits, 2 orders2026-10-31: 10.00% · 20 visits, 2 orders 2026-10-012026-10-31
Order value$31.382026-10-31
$49.50 2026-10-01: $43.83 · 13 visits, 3 orders2026-10-02: $44.00 · 26 visits, 1 orders2026-10-03: $38.00 · 20 visits, 1 orders2026-10-04: $38.00 · 19 visits, 2 orders2026-10-05: $43.75 · 20 visits, 2 orders2026-10-07: $41.83 · 18 visits, 3 orders2026-10-09: $29.75 · 21 visits, 2 orders2026-10-10: $35.38 · 29 visits, 4 orders2026-10-11: $28.50 · 17 visits, 4 orders2026-10-13: $44.00 · 26 visits, 1 orders2026-10-15: $27.00 · 28 visits, 3 orders2026-10-16: $35.50 · 29 visits, 2 orders2026-10-17: $29.75 · 29 visits, 2 orders2026-10-18: $43.75 · 32 visits, 2 orders2026-10-20: $28.63 · 30 visits, 2 orders2026-10-21: $41.00 · 21 visits, 2 orders2026-10-22: $21.50 · 26 visits, 1 orders2026-10-23: $40.17 · 22 visits, 6 orders2026-10-24: $44.00 · 24 visits, 1 orders2026-10-25: $36.33 · 23 visits, 3 orders2026-10-26: $41.00 · 18 visits, 2 orders2026-10-27: $38.00 · 25 visits, 1 orders2026-10-29: $49.50 · 24 visits, 4 orders2026-10-30: $41.00 · 21 visits, 2 orders2026-10-31: $31.38 · 20 visits, 2 orders 2026-10-012026-10-31
Visitors202026-10-31
32 2026-10-01: 13 · 13 visits, 3 orders2026-10-02: 26 · 26 visits, 1 orders2026-10-03: 20 · 20 visits, 1 orders2026-10-04: 19 · 19 visits, 2 orders2026-10-05: 20 · 20 visits, 2 orders2026-10-06: 17 · 17 visits, 0 orders2026-10-07: 18 · 18 visits, 3 orders2026-10-08: 16 · 16 visits, 0 orders2026-10-09: 21 · 21 visits, 2 orders2026-10-10: 29 · 29 visits, 4 orders2026-10-11: 17 · 17 visits, 4 orders2026-10-12: 17 · 17 visits, 0 orders2026-10-13: 26 · 26 visits, 1 orders2026-10-14: 26 · 26 visits, 0 orders2026-10-15: 28 · 28 visits, 3 orders2026-10-16: 29 · 29 visits, 2 orders2026-10-17: 29 · 29 visits, 2 orders2026-10-18: 32 · 32 visits, 2 orders2026-10-19: 24 · 24 visits, 0 orders2026-10-20: 30 · 30 visits, 2 orders2026-10-21: 21 · 21 visits, 2 orders2026-10-22: 26 · 26 visits, 1 orders2026-10-23: 22 · 22 visits, 6 orders2026-10-24: 24 · 24 visits, 1 orders2026-10-25: 23 · 23 visits, 3 orders2026-10-26: 18 · 18 visits, 2 orders2026-10-27: 25 · 25 visits, 1 orders2026-10-28: 24 · 24 visits, 0 orders2026-10-29: 24 · 24 visits, 4 orders2026-10-30: 21 · 21 visits, 2 orders2026-10-31: 20 · 20 visits, 2 orders 2026-10-012026-10-31
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOV
2026-10-01133$131.50$10.1223.08%$43.83
2026-10-02261$44.00$1.693.85%$44.00
2026-10-03201$38.00$1.905.00%$38.00
2026-10-04192$76.00$4.0010.53%$38.00
2026-10-05202$87.50$4.3810.00%$43.75
2026-10-06170$0.00$0.000.00%–
2026-10-07183$125.50$6.9716.67%$41.83
2026-10-08160$0.00$0.000.00%–
2026-10-09212$59.50$2.839.52%$29.75
2026-10-10294$141.50$4.8813.79%$35.38
2026-10-11174$114.00$6.7123.53%$28.50
2026-10-12170$0.00$0.000.00%–
2026-10-13261$44.00$1.693.85%$44.00
2026-10-14260$0.00$0.000.00%–
2026-10-15283$81.00$2.8910.71%$27.00
2026-10-16292$71.00$2.456.90%$35.50
2026-10-17292$59.50$2.056.90%$29.75
2026-10-18322$87.50$2.736.25%$43.75
2026-10-19240$0.00$0.000.00%–
2026-10-20302$57.25$1.916.67%$28.63
2026-10-21212$82.00$3.909.52%$41.00
2026-10-22261$21.50$0.833.85%$21.50
2026-10-23226$241.00$10.9527.27%$40.17
2026-10-24241$44.00$1.834.17%$44.00
2026-10-25233$109.00$4.7413.04%$36.33
2026-10-26182$82.00$4.5611.11%$41.00
2026-10-27251$38.00$1.524.00%$38.00
2026-10-28240$0.00$0.000.00%–
2026-10-29244$198.00$8.2516.67%$49.50
2026-10-30212$82.00$3.909.52%$41.00
2026-10-31202$62.75$3.1410.00%$31.38

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,512112$4,214.77$0.762.03%$37.63
(direct)1,63777$2,838.75$1.734.70%$36.87
google1,28048$1,814.00$1.423.75%$37.79
klaviyo70558$2,178.00$3.098.23%$37.55

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast2,98837$1,523.00$0.511.24%$41.16$5,879.21$1.970.26x
brand-search1,28048$1,814.00$1.423.75%$37.79–––
Prospecting: Protein1,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting79950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
weekly-newsletter70558$2,178.00$3.098.23%$37.55–––
Prospecting: Founder6214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,82019$823.50$0.451.04%$43.34$3,624.01$1.990.23x
UGC: my kids actually eat this 1202100000001021,16818$699.50$0.601.54%$38.86$2,255.20$1.930.31x
Protein vs cereal comparison 1202100000001041,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting: 15% off first box 12021000000010579950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
Founder story 1202100000001036214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,171156$5,905.48$0.962.53%$37.86
/1,63777$2,838.75$1.734.70%$36.87
/collections/all70558$2,178.00$3.098.23%$37.55
/pages/our-story6214$123.29$0.200.64%$30.82

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,571149$5,585.71$0.852.27%$37.49
desktop2,563146$5,459.81$2.135.70%$37.40

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.