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Brekkie Co. (demo data) · Last month · 2026-10-01 to 2026-10-31

Revenue per visitor

Revenue per visitor$1.73−1% vs the 31 days before
Conversion rate4.70%+5% vs the 31 days before
Order value$36.87−6% vs the 31 days before
Visitors1,637+7% vs the 31 days before
Orders77+12% vs the 31 days before
Revenue$2,838.75+5% vs the 31 days before

Showing visitors from landing page /, with the orders matched to their visits. Show all visitors

Trend: /

Daily. Hover a point for its numbers. Days with no visits are left blank.

Revenue per visitor$1.892026-10-31
$3.52 2026-10-01: $0.88 · 50 visits, 1 orders2026-10-02: $1.55 · 49 visits, 2 orders2026-10-03: $2.77 · 53 visits, 4 orders2026-10-04: $0.86 · 44 visits, 1 orders2026-10-05: $1.08 · 46 visits, 1 orders2026-10-06: $2.05 · 37 visits, 2 orders2026-10-07: $0.52 · 41 visits, 1 orders2026-10-08: $2.89 · 45 visits, 5 orders2026-10-09: $1.51 · 47 visits, 2 orders2026-10-10: $3.07 · 64 visits, 5 orders2026-10-11: $1.12 · 53 visits, 2 orders2026-10-12: $0.99 · 60 visits, 2 orders2026-10-13: $1.21 · 41 visits, 1 orders2026-10-14: $1.25 · 57 visits, 2 orders2026-10-15: $2.09 · 66 visits, 5 orders2026-10-16: $1.90 · 54 visits, 2 orders2026-10-17: $1.61 · 78 visits, 3 orders2026-10-18: $2.18 · 60 visits, 4 orders2026-10-19: $2.17 · 53 visits, 3 orders2026-10-20: $0.88 · 43 visits, 1 orders2026-10-21: $2.44 · 54 visits, 3 orders2026-10-22: $3.40 · 45 visits, 4 orders2026-10-23: $1.63 · 61 visits, 2 orders2026-10-24: $2.96 · 57 visits, 5 orders2026-10-25: $0.73 · 52 visits, 1 orders2026-10-26: $2.50 · 59 visits, 4 orders2026-10-27: $0.38 · 57 visits, 1 orders2026-10-28: $0.81 · 47 visits, 1 orders2026-10-29: $3.52 · 45 visits, 4 orders2026-10-30: $0.00 · 43 visits, 0 orders2026-10-31: $1.89 · 76 visits, 3 orders 2026-10-012026-10-31
Conversion rate3.95%2026-10-31
11.11% 2026-10-01: 2.00% · 50 visits, 1 orders2026-10-02: 4.08% · 49 visits, 2 orders2026-10-03: 7.55% · 53 visits, 4 orders2026-10-04: 2.27% · 44 visits, 1 orders2026-10-05: 2.17% · 46 visits, 1 orders2026-10-06: 5.41% · 37 visits, 2 orders2026-10-07: 2.44% · 41 visits, 1 orders2026-10-08: 11.11% · 45 visits, 5 orders2026-10-09: 4.26% · 47 visits, 2 orders2026-10-10: 7.81% · 64 visits, 5 orders2026-10-11: 3.77% · 53 visits, 2 orders2026-10-12: 3.33% · 60 visits, 2 orders2026-10-13: 2.44% · 41 visits, 1 orders2026-10-14: 3.51% · 57 visits, 2 orders2026-10-15: 7.58% · 66 visits, 5 orders2026-10-16: 3.70% · 54 visits, 2 orders2026-10-17: 3.85% · 78 visits, 3 orders2026-10-18: 6.67% · 60 visits, 4 orders2026-10-19: 5.66% · 53 visits, 3 orders2026-10-20: 2.33% · 43 visits, 1 orders2026-10-21: 5.56% · 54 visits, 3 orders2026-10-22: 8.89% · 45 visits, 4 orders2026-10-23: 3.28% · 61 visits, 2 orders2026-10-24: 8.77% · 57 visits, 5 orders2026-10-25: 1.92% · 52 visits, 1 orders2026-10-26: 6.78% · 59 visits, 4 orders2026-10-27: 1.75% · 57 visits, 1 orders2026-10-28: 2.13% · 47 visits, 1 orders2026-10-29: 8.89% · 45 visits, 4 orders2026-10-30: 0.00% · 43 visits, 0 orders2026-10-31: 3.95% · 76 visits, 3 orders 2026-10-012026-10-31
Order value$47.832026-10-31
$51.25 2026-10-01: $44.00 · 50 visits, 1 orders2026-10-02: $38.00 · 49 visits, 2 orders2026-10-03: $36.75 · 53 visits, 4 orders2026-10-04: $38.00 · 44 visits, 1 orders2026-10-05: $49.50 · 46 visits, 1 orders2026-10-06: $38.00 · 37 visits, 2 orders2026-10-07: $21.50 · 41 visits, 1 orders2026-10-08: $26.00 · 45 visits, 5 orders2026-10-09: $35.50 · 47 visits, 2 orders2026-10-10: $39.30 · 64 visits, 5 orders2026-10-11: $29.75 · 53 visits, 2 orders2026-10-12: $29.75 · 60 visits, 2 orders2026-10-13: $49.50 · 41 visits, 1 orders2026-10-14: $35.50 · 57 visits, 2 orders2026-10-15: $27.65 · 66 visits, 5 orders2026-10-16: $51.25 · 54 visits, 2 orders2026-10-17: $41.83 · 78 visits, 3 orders2026-10-18: $32.63 · 60 visits, 4 orders2026-10-19: $38.33 · 53 visits, 3 orders2026-10-20: $38.00 · 43 visits, 1 orders2026-10-21: $43.83 · 54 visits, 3 orders2026-10-22: $38.25 · 45 visits, 4 orders2026-10-23: $49.75 · 61 visits, 2 orders2026-10-24: $33.80 · 57 visits, 5 orders2026-10-25: $38.00 · 52 visits, 1 orders2026-10-26: $36.88 · 59 visits, 4 orders2026-10-27: $21.50 · 57 visits, 1 orders2026-10-28: $38.00 · 47 visits, 1 orders2026-10-29: $39.63 · 45 visits, 4 orders2026-10-31: $47.83 · 76 visits, 3 orders 2026-10-012026-10-31
Visitors762026-10-31
78 2026-10-01: 50 · 50 visits, 1 orders2026-10-02: 49 · 49 visits, 2 orders2026-10-03: 53 · 53 visits, 4 orders2026-10-04: 44 · 44 visits, 1 orders2026-10-05: 46 · 46 visits, 1 orders2026-10-06: 37 · 37 visits, 2 orders2026-10-07: 41 · 41 visits, 1 orders2026-10-08: 45 · 45 visits, 5 orders2026-10-09: 47 · 47 visits, 2 orders2026-10-10: 64 · 64 visits, 5 orders2026-10-11: 53 · 53 visits, 2 orders2026-10-12: 60 · 60 visits, 2 orders2026-10-13: 41 · 41 visits, 1 orders2026-10-14: 57 · 57 visits, 2 orders2026-10-15: 66 · 66 visits, 5 orders2026-10-16: 54 · 54 visits, 2 orders2026-10-17: 78 · 78 visits, 3 orders2026-10-18: 60 · 60 visits, 4 orders2026-10-19: 53 · 53 visits, 3 orders2026-10-20: 43 · 43 visits, 1 orders2026-10-21: 54 · 54 visits, 3 orders2026-10-22: 45 · 45 visits, 4 orders2026-10-23: 61 · 61 visits, 2 orders2026-10-24: 57 · 57 visits, 5 orders2026-10-25: 52 · 52 visits, 1 orders2026-10-26: 59 · 59 visits, 4 orders2026-10-27: 57 · 57 visits, 1 orders2026-10-28: 47 · 47 visits, 1 orders2026-10-29: 45 · 45 visits, 4 orders2026-10-30: 43 · 43 visits, 0 orders2026-10-31: 76 · 76 visits, 3 orders 2026-10-012026-10-31
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOV
2026-10-01501$44.00$0.882.00%$44.00
2026-10-02492$76.00$1.554.08%$38.00
2026-10-03534$147.00$2.777.55%$36.75
2026-10-04441$38.00$0.862.27%$38.00
2026-10-05461$49.50$1.082.17%$49.50
2026-10-06372$76.00$2.055.41%$38.00
2026-10-07411$21.50$0.522.44%$21.50
2026-10-08455$130.00$2.8911.11%$26.00
2026-10-09472$71.00$1.514.26%$35.50
2026-10-10645$196.50$3.077.81%$39.30
2026-10-11532$59.50$1.123.77%$29.75
2026-10-12602$59.50$0.993.33%$29.75
2026-10-13411$49.50$1.212.44%$49.50
2026-10-14572$71.00$1.253.51%$35.50
2026-10-15665$138.25$2.097.58%$27.65
2026-10-16542$102.50$1.903.70%$51.25
2026-10-17783$125.50$1.613.85%$41.83
2026-10-18604$130.50$2.186.67%$32.63
2026-10-19533$115.00$2.175.66%$38.33
2026-10-20431$38.00$0.882.33%$38.00
2026-10-21543$131.50$2.445.56%$43.83
2026-10-22454$153.00$3.408.89%$38.25
2026-10-23612$99.50$1.633.28%$49.75
2026-10-24575$169.00$2.968.77%$33.80
2026-10-25521$38.00$0.731.92%$38.00
2026-10-26594$147.50$2.506.78%$36.88
2026-10-27571$21.50$0.381.75%$21.50
2026-10-28471$38.00$0.812.13%$38.00
2026-10-29454$158.50$3.528.89%$39.63
2026-10-30430$0.00$0.000.00%–
2026-10-31763$143.50$1.893.95%$47.83

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,512112$4,214.77$0.762.03%$37.63
(direct)1,63777$2,838.75$1.734.70%$36.87
google1,28048$1,814.00$1.423.75%$37.79
klaviyo70558$2,178.00$3.098.23%$37.55

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast2,98837$1,523.00$0.511.24%$41.16$5,879.21$1.970.26x
brand-search1,28048$1,814.00$1.423.75%$37.79–––
Prospecting: Protein1,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting79950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
weekly-newsletter70558$2,178.00$3.098.23%$37.55–––
Prospecting: Founder6214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,82019$823.50$0.451.04%$43.34$3,624.01$1.990.23x
UGC: my kids actually eat this 1202100000001021,16818$699.50$0.601.54%$38.86$2,255.20$1.930.31x
Protein vs cereal comparison 1202100000001041,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting: 15% off first box 12021000000010579950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
Founder story 1202100000001036214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,171156$5,905.48$0.962.53%$37.86
/1,63777$2,838.75$1.734.70%$36.87
/collections/all70558$2,178.00$3.098.23%$37.55
/pages/our-story6214$123.29$0.200.64%$30.82

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,571149$5,585.71$0.852.27%$37.49
desktop2,563146$5,459.81$2.135.70%$37.40

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.