Demo store with made-up numbers. It shows what a brand sees; nothing here is saved or sent.
Brekkie Co. (demo data) · Last month · 2026-10-01 to 2026-10-31

Revenue per visitor

Revenue per visitor$0.82−9% vs the 31 days before
Conversion rate1.90%−3% vs the 31 days before
Order value$43.24−7% vs the 31 days before
Visitors1,104+8% vs the 31 days before
Orders21+5% vs the 31 days before
Revenue$908.00−2% vs the 31 days before

21 orders from these visitors in this period: the changes above can be chance. Read them as a record, not a result.

Showing visitors from campaign Prospecting: Protein, with the orders matched to their visits. Show all visitors

Trend: Prospecting: Protein

Daily. Hover a point for its numbers. Days with no visits are left blank.

Revenue per visitor$0.002026-10-31
$3.40 2026-10-01: $1.19 · 37 visits, 1 orders2026-10-02: $3.33 · 33 visits, 2 orders2026-10-03: $0.00 · 30 visits, 0 orders2026-10-04: $0.61 · 35 visits, 1 orders2026-10-05: $1.27 · 30 visits, 1 orders2026-10-06: $0.00 · 41 visits, 0 orders2026-10-07: $1.89 · 35 visits, 1 orders2026-10-08: $0.77 · 28 visits, 1 orders2026-10-09: $0.00 · 37 visits, 0 orders2026-10-10: $1.77 · 37 visits, 2 orders2026-10-11: $0.00 · 37 visits, 0 orders2026-10-12: $1.00 · 38 visits, 1 orders2026-10-13: $0.00 · 34 visits, 0 orders2026-10-14: $0.00 · 36 visits, 0 orders2026-10-15: $0.00 · 38 visits, 0 orders2026-10-16: $2.26 · 46 visits, 2 orders2026-10-17: $1.65 · 40 visits, 1 orders2026-10-18: $0.00 · 42 visits, 0 orders2026-10-19: $0.00 · 50 visits, 0 orders2026-10-20: $0.00 · 39 visits, 0 orders2026-10-21: $0.00 · 30 visits, 0 orders2026-10-22: $3.40 · 34 visits, 2 orders2026-10-23: $2.28 · 29 visits, 1 orders2026-10-24: $2.43 · 38 visits, 3 orders2026-10-25: $1.19 · 50 visits, 2 orders2026-10-26: $0.00 · 31 visits, 0 orders2026-10-27: $0.00 · 26 visits, 0 orders2026-10-28: $0.00 · 36 visits, 0 orders2026-10-29: $0.00 · 25 visits, 0 orders2026-10-30: $0.00 · 27 visits, 0 orders2026-10-31: $0.00 · 35 visits, 0 orders 2026-10-012026-10-31
Conversion rate0.00%2026-10-31
7.89% 2026-10-01: 2.70% · 37 visits, 1 orders2026-10-02: 6.06% · 33 visits, 2 orders2026-10-03: 0.00% · 30 visits, 0 orders2026-10-04: 2.86% · 35 visits, 1 orders2026-10-05: 3.33% · 30 visits, 1 orders2026-10-06: 0.00% · 41 visits, 0 orders2026-10-07: 2.86% · 35 visits, 1 orders2026-10-08: 3.57% · 28 visits, 1 orders2026-10-09: 0.00% · 37 visits, 0 orders2026-10-10: 5.41% · 37 visits, 2 orders2026-10-11: 0.00% · 37 visits, 0 orders2026-10-12: 2.63% · 38 visits, 1 orders2026-10-13: 0.00% · 34 visits, 0 orders2026-10-14: 0.00% · 36 visits, 0 orders2026-10-15: 0.00% · 38 visits, 0 orders2026-10-16: 4.35% · 46 visits, 2 orders2026-10-17: 2.50% · 40 visits, 1 orders2026-10-18: 0.00% · 42 visits, 0 orders2026-10-19: 0.00% · 50 visits, 0 orders2026-10-20: 0.00% · 39 visits, 0 orders2026-10-21: 0.00% · 30 visits, 0 orders2026-10-22: 5.88% · 34 visits, 2 orders2026-10-23: 3.45% · 29 visits, 1 orders2026-10-24: 7.89% · 38 visits, 3 orders2026-10-25: 4.00% · 50 visits, 2 orders2026-10-26: 0.00% · 31 visits, 0 orders2026-10-27: 0.00% · 26 visits, 0 orders2026-10-28: 0.00% · 36 visits, 0 orders2026-10-29: 0.00% · 25 visits, 0 orders2026-10-30: 0.00% · 27 visits, 0 orders2026-10-31: 0.00% · 35 visits, 0 orders 2026-10-012026-10-31
Order value$29.752026-10-25
$66.00 2026-10-01: $44.00 · 37 visits, 1 orders2026-10-02: $55.00 · 33 visits, 2 orders2026-10-04: $21.50 · 35 visits, 1 orders2026-10-05: $38.00 · 30 visits, 1 orders2026-10-07: $66.00 · 35 visits, 1 orders2026-10-08: $21.50 · 28 visits, 1 orders2026-10-10: $32.75 · 37 visits, 2 orders2026-10-12: $38.00 · 38 visits, 1 orders2026-10-16: $52.00 · 46 visits, 2 orders2026-10-17: $66.00 · 40 visits, 1 orders2026-10-22: $57.75 · 34 visits, 2 orders2026-10-23: $66.00 · 29 visits, 1 orders2026-10-24: $30.83 · 38 visits, 3 orders2026-10-25: $29.75 · 50 visits, 2 orders 2026-10-012026-10-31
Visitors352026-10-31
50 2026-10-01: 37 · 37 visits, 1 orders2026-10-02: 33 · 33 visits, 2 orders2026-10-03: 30 · 30 visits, 0 orders2026-10-04: 35 · 35 visits, 1 orders2026-10-05: 30 · 30 visits, 1 orders2026-10-06: 41 · 41 visits, 0 orders2026-10-07: 35 · 35 visits, 1 orders2026-10-08: 28 · 28 visits, 1 orders2026-10-09: 37 · 37 visits, 0 orders2026-10-10: 37 · 37 visits, 2 orders2026-10-11: 37 · 37 visits, 0 orders2026-10-12: 38 · 38 visits, 1 orders2026-10-13: 34 · 34 visits, 0 orders2026-10-14: 36 · 36 visits, 0 orders2026-10-15: 38 · 38 visits, 0 orders2026-10-16: 46 · 46 visits, 2 orders2026-10-17: 40 · 40 visits, 1 orders2026-10-18: 42 · 42 visits, 0 orders2026-10-19: 50 · 50 visits, 0 orders2026-10-20: 39 · 39 visits, 0 orders2026-10-21: 30 · 30 visits, 0 orders2026-10-22: 34 · 34 visits, 2 orders2026-10-23: 29 · 29 visits, 1 orders2026-10-24: 38 · 38 visits, 3 orders2026-10-25: 50 · 50 visits, 2 orders2026-10-26: 31 · 31 visits, 0 orders2026-10-27: 26 · 26 visits, 0 orders2026-10-28: 36 · 36 visits, 0 orders2026-10-29: 25 · 25 visits, 0 orders2026-10-30: 27 · 27 visits, 0 orders2026-10-31: 35 · 35 visits, 0 orders 2026-10-012026-10-31
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOVSpend
2026-10-01371$44.00$1.192.70%$44.00$65.19
2026-10-02332$110.00$3.336.06%$55.00$65.55
2026-10-03300$0.00$0.000.00%–$50.23
2026-10-04351$21.50$0.612.86%$21.50$65.70
2026-10-05301$38.00$1.273.33%$38.00$53.95
2026-10-06410$0.00$0.000.00%–$63.02
2026-10-07351$66.00$1.892.86%$66.00$65.79
2026-10-08281$21.50$0.773.57%$21.50$55.98
2026-10-09370$0.00$0.000.00%–$59.40
2026-10-10372$65.50$1.775.41%$32.75$63.47
2026-10-11370$0.00$0.000.00%–$56.42
2026-10-12381$38.00$1.002.63%$38.00$53.01
2026-10-13340$0.00$0.000.00%–$56.34
2026-10-14360$0.00$0.000.00%–$59.97
2026-10-15380$0.00$0.000.00%–$65.95
2026-10-16462$104.00$2.264.35%$52.00$51.20
2026-10-17401$66.00$1.652.50%$66.00$66.28
2026-10-18420$0.00$0.000.00%–$66.14
2026-10-19500$0.00$0.000.00%–$54.26
2026-10-20390$0.00$0.000.00%–$63.50
2026-10-21300$0.00$0.000.00%–$58.64
2026-10-22342$115.50$3.405.88%$57.75$60.27
2026-10-23291$66.00$2.283.45%$66.00$66.44
2026-10-24383$92.50$2.437.89%$30.83$56.46
2026-10-25502$59.50$1.194.00%$29.75$63.82
2026-10-26310$0.00$0.000.00%–$50.03
2026-10-27260$0.00$0.000.00%–$58.01
2026-10-28360$0.00$0.000.00%–$64.43
2026-10-29250$0.00$0.000.00%–$51.26
2026-10-30270$0.00$0.000.00%–$57.45
2026-10-31350$0.00$0.000.00%–$59.22

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,512112$4,214.77$0.762.03%$37.63
(direct)1,63777$2,838.75$1.734.70%$36.87
google1,28048$1,814.00$1.423.75%$37.79
klaviyo70558$2,178.00$3.098.23%$37.55

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast2,98837$1,523.00$0.511.24%$41.16$5,879.21$1.970.26x
brand-search1,28048$1,814.00$1.423.75%$37.79–––
Prospecting: Protein1,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting79950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
weekly-newsletter70558$2,178.00$3.098.23%$37.55–––
Prospecting: Founder6214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,82019$823.50$0.451.04%$43.34$3,624.01$1.990.23x
UGC: my kids actually eat this 1202100000001021,16818$699.50$0.601.54%$38.86$2,255.20$1.930.31x
Protein vs cereal comparison 1202100000001041,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting: 15% off first box 12021000000010579950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
Founder story 1202100000001036214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,171156$5,905.48$0.962.53%$37.86
/1,63777$2,838.75$1.734.70%$36.87
/collections/all70558$2,178.00$3.098.23%$37.55
/pages/our-story6214$123.29$0.200.64%$30.82

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,571149$5,585.71$0.852.27%$37.49
desktop2,563146$5,459.81$2.135.70%$37.40

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.