Demo store with made-up numbers. It shows what a brand sees; nothing here is saved or sent.
Brekkie Co. (demo data) · Last month · 2026-10-01 to 2026-10-31

Revenue per visitor

Revenue per visitor$0.51−19% vs the 31 days before
Conversion rate1.24%−22% vs the 31 days before
Order value$41.16+4% vs the 31 days before
Visitors2,988+8% vs the 31 days before
Orders37−16% vs the 31 days before
Revenue$1,523.00−12% vs the 31 days before

Showing visitors from campaign Prospecting: Breakfast, with the orders matched to their visits. Show all visitors

Trend: Prospecting: Breakfast

Daily. Hover a point for its numbers. Days with no visits are left blank.

Revenue per visitor$1.242026-10-31
$1.98 2026-10-01: $0.24 · 88 visits, 1 orders2026-10-02: $1.07 · 73 visits, 1 orders2026-10-03: $1.16 · 94 visits, 3 orders2026-10-04: $1.62 · 102 visits, 3 orders2026-10-05: $1.71 · 77 visits, 3 orders2026-10-06: $0.56 · 79 visits, 1 orders2026-10-07: $0.00 · 78 visits, 0 orders2026-10-08: $0.49 · 89 visits, 1 orders2026-10-09: $0.00 · 74 visits, 0 orders2026-10-10: $0.70 · 112 visits, 1 orders2026-10-11: $0.00 · 110 visits, 0 orders2026-10-12: $0.00 · 84 visits, 0 orders2026-10-13: $0.48 · 103 visits, 1 orders2026-10-14: $0.20 · 110 visits, 1 orders2026-10-15: $0.00 · 101 visits, 0 orders2026-10-16: $0.43 · 115 visits, 1 orders2026-10-17: $0.19 · 115 visits, 1 orders2026-10-18: $0.00 · 113 visits, 0 orders2026-10-19: $0.22 · 100 visits, 1 orders2026-10-20: $0.92 · 106 visits, 3 orders2026-10-21: $0.40 · 109 visits, 1 orders2026-10-22: $0.94 · 100 visits, 2 orders2026-10-23: $0.38 · 99 visits, 1 orders2026-10-24: $0.00 · 89 visits, 0 orders2026-10-25: $0.22 · 97 visits, 1 orders2026-10-26: $0.26 · 84 visits, 1 orders2026-10-27: $1.98 · 100 visits, 4 orders2026-10-28: $0.00 · 98 visits, 0 orders2026-10-29: $0.52 · 95 visits, 1 orders2026-10-30: $0.00 · 93 visits, 0 orders2026-10-31: $1.24 · 101 visits, 4 orders 2026-10-012026-10-31
Conversion rate3.96%2026-10-31
4.00% 2026-10-01: 1.14% · 88 visits, 1 orders2026-10-02: 1.37% · 73 visits, 1 orders2026-10-03: 3.19% · 94 visits, 3 orders2026-10-04: 2.94% · 102 visits, 3 orders2026-10-05: 3.90% · 77 visits, 3 orders2026-10-06: 1.27% · 79 visits, 1 orders2026-10-07: 0.00% · 78 visits, 0 orders2026-10-08: 1.12% · 89 visits, 1 orders2026-10-09: 0.00% · 74 visits, 0 orders2026-10-10: 0.89% · 112 visits, 1 orders2026-10-11: 0.00% · 110 visits, 0 orders2026-10-12: 0.00% · 84 visits, 0 orders2026-10-13: 0.97% · 103 visits, 1 orders2026-10-14: 0.91% · 110 visits, 1 orders2026-10-15: 0.00% · 101 visits, 0 orders2026-10-16: 0.87% · 115 visits, 1 orders2026-10-17: 0.87% · 115 visits, 1 orders2026-10-18: 0.00% · 113 visits, 0 orders2026-10-19: 1.00% · 100 visits, 1 orders2026-10-20: 2.83% · 106 visits, 3 orders2026-10-21: 0.92% · 109 visits, 1 orders2026-10-22: 2.00% · 100 visits, 2 orders2026-10-23: 1.01% · 99 visits, 1 orders2026-10-24: 0.00% · 89 visits, 0 orders2026-10-25: 1.03% · 97 visits, 1 orders2026-10-26: 1.19% · 84 visits, 1 orders2026-10-27: 4.00% · 100 visits, 4 orders2026-10-28: 0.00% · 98 visits, 0 orders2026-10-29: 1.05% · 95 visits, 1 orders2026-10-30: 0.00% · 93 visits, 0 orders2026-10-31: 3.96% · 101 visits, 4 orders 2026-10-012026-10-31
Order value$31.252026-10-31
$78.00 2026-10-01: $21.50 · 88 visits, 1 orders2026-10-02: $78.00 · 73 visits, 1 orders2026-10-03: $36.33 · 94 visits, 3 orders2026-10-04: $55.17 · 102 visits, 3 orders2026-10-05: $43.83 · 77 visits, 3 orders2026-10-06: $44.00 · 79 visits, 1 orders2026-10-08: $44.00 · 89 visits, 1 orders2026-10-10: $78.00 · 112 visits, 1 orders2026-10-13: $49.50 · 103 visits, 1 orders2026-10-14: $21.50 · 110 visits, 1 orders2026-10-16: $49.50 · 115 visits, 1 orders2026-10-17: $21.50 · 115 visits, 1 orders2026-10-19: $21.50 · 100 visits, 1 orders2026-10-20: $32.50 · 106 visits, 3 orders2026-10-21: $44.00 · 109 visits, 1 orders2026-10-22: $46.75 · 100 visits, 2 orders2026-10-23: $38.00 · 99 visits, 1 orders2026-10-25: $21.50 · 97 visits, 1 orders2026-10-26: $21.50 · 84 visits, 1 orders2026-10-27: $49.38 · 100 visits, 4 orders2026-10-29: $49.50 · 95 visits, 1 orders2026-10-31: $31.25 · 101 visits, 4 orders 2026-10-012026-10-31
Visitors1012026-10-31
115 2026-10-01: 88 · 88 visits, 1 orders2026-10-02: 73 · 73 visits, 1 orders2026-10-03: 94 · 94 visits, 3 orders2026-10-04: 102 · 102 visits, 3 orders2026-10-05: 77 · 77 visits, 3 orders2026-10-06: 79 · 79 visits, 1 orders2026-10-07: 78 · 78 visits, 0 orders2026-10-08: 89 · 89 visits, 1 orders2026-10-09: 74 · 74 visits, 0 orders2026-10-10: 112 · 112 visits, 1 orders2026-10-11: 110 · 110 visits, 0 orders2026-10-12: 84 · 84 visits, 0 orders2026-10-13: 103 · 103 visits, 1 orders2026-10-14: 110 · 110 visits, 1 orders2026-10-15: 101 · 101 visits, 0 orders2026-10-16: 115 · 115 visits, 1 orders2026-10-17: 115 · 115 visits, 1 orders2026-10-18: 113 · 113 visits, 0 orders2026-10-19: 100 · 100 visits, 1 orders2026-10-20: 106 · 106 visits, 3 orders2026-10-21: 109 · 109 visits, 1 orders2026-10-22: 100 · 100 visits, 2 orders2026-10-23: 99 · 99 visits, 1 orders2026-10-24: 89 · 89 visits, 0 orders2026-10-25: 97 · 97 visits, 1 orders2026-10-26: 84 · 84 visits, 1 orders2026-10-27: 100 · 100 visits, 4 orders2026-10-28: 98 · 98 visits, 0 orders2026-10-29: 95 · 95 visits, 1 orders2026-10-30: 93 · 93 visits, 0 orders2026-10-31: 101 · 101 visits, 4 orders 2026-10-012026-10-31
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOVSpend
2026-10-01881$21.50$0.241.14%$21.50$178.43
2026-10-02731$78.00$1.071.37%$78.00$178.18
2026-10-03943$109.00$1.163.19%$36.33$191.29
2026-10-041023$165.50$1.622.94%$55.17$166.04
2026-10-05773$131.50$1.713.90%$43.83$190.09
2026-10-06791$44.00$0.561.27%$44.00$185.73
2026-10-07780$0.00$0.000.00%–$172.40
2026-10-08891$44.00$0.491.12%$44.00$196.40
2026-10-09740$0.00$0.000.00%–$192.68
2026-10-101121$78.00$0.700.89%$78.00$183.34
2026-10-111100$0.00$0.000.00%–$201.47
2026-10-12840$0.00$0.000.00%–$203.54
2026-10-131031$49.50$0.480.97%$49.50$208.74
2026-10-141101$21.50$0.200.91%$21.50$215.06
2026-10-151010$0.00$0.000.00%–$201.51
2026-10-161151$49.50$0.430.87%$49.50$201.30
2026-10-171151$21.50$0.190.87%$21.50$179.75
2026-10-181130$0.00$0.000.00%–$187.18
2026-10-191001$21.50$0.221.00%$21.50$184.65
2026-10-201063$97.50$0.922.83%$32.50$185.18
2026-10-211091$44.00$0.400.92%$44.00$188.72
2026-10-221002$93.50$0.942.00%$46.75$167.26
2026-10-23991$38.00$0.381.01%$38.00$197.11
2026-10-24890$0.00$0.000.00%–$198.50
2026-10-25971$21.50$0.221.03%$21.50$200.15
2026-10-26841$21.50$0.261.19%$21.50$179.14
2026-10-271004$197.50$1.984.00%$49.38$192.48
2026-10-28980$0.00$0.000.00%–$213.66
2026-10-29951$49.50$0.521.05%$49.50$188.05
2026-10-30930$0.00$0.000.00%–$185.14
2026-10-311014$125.00$1.243.96%$31.25$166.04

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,512112$4,214.77$0.762.03%$37.63
(direct)1,63777$2,838.75$1.734.70%$36.87
google1,28048$1,814.00$1.423.75%$37.79
klaviyo70558$2,178.00$3.098.23%$37.55

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast2,98837$1,523.00$0.511.24%$41.16$5,879.21$1.970.26x
brand-search1,28048$1,814.00$1.423.75%$37.79–––
Prospecting: Protein1,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting79950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
weekly-newsletter70558$2,178.00$3.098.23%$37.55–––
Prospecting: Founder6214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,82019$823.50$0.451.04%$43.34$3,624.01$1.990.23x
UGC: my kids actually eat this 1202100000001021,16818$699.50$0.601.54%$38.86$2,255.20$1.930.31x
Protein vs cereal comparison 1202100000001041,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting: 15% off first box 12021000000010579950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
Founder story 1202100000001036214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,171156$5,905.48$0.962.53%$37.86
/1,63777$2,838.75$1.734.70%$36.87
/collections/all70558$2,178.00$3.098.23%$37.55
/pages/our-story6214$123.29$0.200.64%$30.82

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,571149$5,585.71$0.852.27%$37.49
desktop2,563146$5,459.81$2.135.70%$37.40

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.