Demo store with made-up numbers. It shows what a brand sees; nothing here is saved or sent.
Brekkie Co. (demo data) · Last month · 2026-10-01 to 2026-10-31

Revenue per visitor

Revenue per visitor$2.08+17% vs the 31 days before
Conversion rate6.26%+13% vs the 31 days before
Order value$33.21+3% vs the 31 days before
Visitors799+16% vs the 31 days before
Orders50+32% vs the 31 days before
Revenue$1,660.48+35% vs the 31 days before

Showing visitors from ad Retargeting: 15% off first box, with the orders matched to their visits. Show all visitors

Trend: Retargeting: 15% off first box

Daily. Hover a point for its numbers. Days with no visits are left blank.

Revenue per visitor$1.622026-10-31
$4.72 2026-10-01: $1.27 · 26 visits, 1 orders2026-10-02: $3.47 · 11 visits, 1 orders2026-10-03: $4.56 · 31 visits, 4 orders2026-10-04: $0.68 · 28 visits, 1 orders2026-10-05: $1.19 · 16 visits, 1 orders2026-10-06: $3.81 · 26 visits, 3 orders2026-10-07: $0.00 · 21 visits, 0 orders2026-10-08: $1.22 · 27 visits, 1 orders2026-10-09: $1.59 · 24 visits, 1 orders2026-10-10: $3.75 · 19 visits, 2 orders2026-10-11: $4.59 · 33 visits, 4 orders2026-10-12: $0.98 · 39 visits, 2 orders2026-10-13: $0.87 · 22 visits, 1 orders2026-10-14: $0.79 · 24 visits, 1 orders2026-10-15: $2.64 · 27 visits, 2 orders2026-10-16: $3.72 · 28 visits, 3 orders2026-10-17: $2.45 · 27 visits, 2 orders2026-10-18: $2.31 · 39 visits, 4 orders2026-10-19: $1.27 · 26 visits, 1 orders2026-10-20: $0.00 · 27 visits, 0 orders2026-10-21: $1.22 · 27 visits, 1 orders2026-10-22: $1.47 · 32 visits, 1 orders2026-10-23: $4.57 · 25 visits, 4 orders2026-10-24: $4.28 · 33 visits, 3 orders2026-10-25: $0.00 · 22 visits, 0 orders2026-10-26: $2.48 · 19 visits, 1 orders2026-10-27: $0.00 · 25 visits, 0 orders2026-10-28: $4.72 · 24 visits, 3 orders2026-10-29: $1.38 · 24 visits, 1 orders2026-10-30: $0.00 · 18 visits, 0 orders2026-10-31: $1.62 · 29 visits, 1 orders 2026-10-012026-10-31
Conversion rate3.45%2026-10-31
16.00% 2026-10-01: 3.85% · 26 visits, 1 orders2026-10-02: 9.09% · 11 visits, 1 orders2026-10-03: 12.90% · 31 visits, 4 orders2026-10-04: 3.57% · 28 visits, 1 orders2026-10-05: 6.25% · 16 visits, 1 orders2026-10-06: 11.54% · 26 visits, 3 orders2026-10-07: 0.00% · 21 visits, 0 orders2026-10-08: 3.70% · 27 visits, 1 orders2026-10-09: 4.17% · 24 visits, 1 orders2026-10-10: 10.53% · 19 visits, 2 orders2026-10-11: 12.12% · 33 visits, 4 orders2026-10-12: 5.13% · 39 visits, 2 orders2026-10-13: 4.55% · 22 visits, 1 orders2026-10-14: 4.17% · 24 visits, 1 orders2026-10-15: 7.41% · 27 visits, 2 orders2026-10-16: 10.71% · 28 visits, 3 orders2026-10-17: 7.41% · 27 visits, 2 orders2026-10-18: 10.26% · 39 visits, 4 orders2026-10-19: 3.85% · 26 visits, 1 orders2026-10-20: 0.00% · 27 visits, 0 orders2026-10-21: 3.70% · 27 visits, 1 orders2026-10-22: 3.13% · 32 visits, 1 orders2026-10-23: 16.00% · 25 visits, 4 orders2026-10-24: 9.09% · 33 visits, 3 orders2026-10-25: 0.00% · 22 visits, 0 orders2026-10-26: 5.26% · 19 visits, 1 orders2026-10-27: 0.00% · 25 visits, 0 orders2026-10-28: 12.50% · 24 visits, 3 orders2026-10-29: 4.17% · 24 visits, 1 orders2026-10-30: 0.00% · 18 visits, 0 orders2026-10-31: 3.45% · 29 visits, 1 orders 2026-10-012026-10-31
Order value$47.082026-10-31
$47.08 2026-10-01: $33.05 · 26 visits, 1 orders2026-10-02: $38.15 · 11 visits, 1 orders2026-10-03: $35.31 · 31 visits, 4 orders2026-10-04: $19.03 · 28 visits, 1 orders2026-10-05: $19.03 · 16 visits, 1 orders2026-10-06: $33.05 · 26 visits, 3 orders2026-10-08: $33.05 · 27 visits, 1 orders2026-10-09: $38.15 · 24 visits, 1 orders2026-10-10: $35.60 · 19 visits, 2 orders2026-10-11: $37.86 · 33 visits, 4 orders2026-10-12: $19.03 · 39 visits, 2 orders2026-10-13: $19.03 · 22 visits, 1 orders2026-10-14: $19.03 · 24 visits, 1 orders2026-10-15: $35.60 · 27 visits, 2 orders2026-10-16: $34.75 · 28 visits, 3 orders2026-10-17: $33.06 · 27 visits, 2 orders2026-10-18: $22.54 · 39 visits, 4 orders2026-10-19: $33.05 · 26 visits, 1 orders2026-10-21: $33.05 · 27 visits, 1 orders2026-10-22: $47.08 · 32 visits, 1 orders2026-10-23: $28.59 · 25 visits, 4 orders2026-10-24: $47.08 · 33 visits, 3 orders2026-10-26: $47.08 · 19 visits, 1 orders2026-10-28: $37.73 · 24 visits, 3 orders2026-10-29: $33.05 · 24 visits, 1 orders2026-10-31: $47.08 · 29 visits, 1 orders 2026-10-012026-10-31
Visitors292026-10-31
39 2026-10-01: 26 · 26 visits, 1 orders2026-10-02: 11 · 11 visits, 1 orders2026-10-03: 31 · 31 visits, 4 orders2026-10-04: 28 · 28 visits, 1 orders2026-10-05: 16 · 16 visits, 1 orders2026-10-06: 26 · 26 visits, 3 orders2026-10-07: 21 · 21 visits, 0 orders2026-10-08: 27 · 27 visits, 1 orders2026-10-09: 24 · 24 visits, 1 orders2026-10-10: 19 · 19 visits, 2 orders2026-10-11: 33 · 33 visits, 4 orders2026-10-12: 39 · 39 visits, 2 orders2026-10-13: 22 · 22 visits, 1 orders2026-10-14: 24 · 24 visits, 1 orders2026-10-15: 27 · 27 visits, 2 orders2026-10-16: 28 · 28 visits, 3 orders2026-10-17: 27 · 27 visits, 2 orders2026-10-18: 39 · 39 visits, 4 orders2026-10-19: 26 · 26 visits, 1 orders2026-10-20: 27 · 27 visits, 0 orders2026-10-21: 27 · 27 visits, 1 orders2026-10-22: 32 · 32 visits, 1 orders2026-10-23: 25 · 25 visits, 4 orders2026-10-24: 33 · 33 visits, 3 orders2026-10-25: 22 · 22 visits, 0 orders2026-10-26: 19 · 19 visits, 1 orders2026-10-27: 25 · 25 visits, 0 orders2026-10-28: 24 · 24 visits, 3 orders2026-10-29: 24 · 24 visits, 1 orders2026-10-30: 18 · 18 visits, 0 orders2026-10-31: 29 · 29 visits, 1 orders 2026-10-012026-10-31
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOVSpend
2026-10-01261$33.05$1.273.85%$33.05$31.61
2026-10-02111$38.15$3.479.09%$38.15$31.57
2026-10-03314$141.24$4.5612.90%$35.31$33.85
2026-10-04281$19.03$0.683.57%$19.03$33.44
2026-10-05161$19.03$1.196.25%$19.03$29.17
2026-10-06263$99.15$3.8111.54%$33.05$34.36
2026-10-07210$0.00$0.000.00%–$30.67
2026-10-08271$33.05$1.223.70%$33.05$26.12
2026-10-09241$38.15$1.594.17%$38.15$29.05
2026-10-10192$71.20$3.7510.53%$35.60$30.89
2026-10-11334$151.43$4.5912.12%$37.86$33.27
2026-10-12392$38.06$0.985.13%$19.03$31.72
2026-10-13221$19.03$0.874.55%$19.03$26.40
2026-10-14241$19.03$0.794.17%$19.03$30.13
2026-10-15272$71.20$2.647.41%$35.60$34.50
2026-10-16283$104.25$3.7210.71%$34.75$30.97
2026-10-17272$66.11$2.457.41%$33.06$28.24
2026-10-18394$90.14$2.3110.26%$22.54$33.93
2026-10-19261$33.05$1.273.85%$33.05$26.72
2026-10-20270$0.00$0.000.00%–$32.93
2026-10-21271$33.05$1.223.70%$33.05$27.10
2026-10-22321$47.08$1.473.13%$47.08$28.22
2026-10-23254$114.36$4.5716.00%$28.59$28.76
2026-10-24333$141.24$4.289.09%$47.08$32.81
2026-10-25220$0.00$0.000.00%–$30.53
2026-10-26191$47.08$2.485.26%$47.08$27.09
2026-10-27250$0.00$0.000.00%–$33.31
2026-10-28243$113.19$4.7212.50%$37.73$26.51
2026-10-29241$33.05$1.384.17%$33.05$33.92
2026-10-30180$0.00$0.000.00%–$34.01
2026-10-31291$47.08$1.623.45%$47.08$31.10

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,512112$4,214.77$0.762.03%$37.63
(direct)1,63777$2,838.75$1.734.70%$36.87
google1,28048$1,814.00$1.423.75%$37.79
klaviyo70558$2,178.00$3.098.23%$37.55

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast2,98837$1,523.00$0.511.24%$41.16$5,879.21$1.970.26x
brand-search1,28048$1,814.00$1.423.75%$37.79–––
Prospecting: Protein1,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting79950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
weekly-newsletter70558$2,178.00$3.098.23%$37.55–––
Prospecting: Founder6214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,82019$823.50$0.451.04%$43.34$3,624.01$1.990.23x
UGC: my kids actually eat this 1202100000001021,16818$699.50$0.601.54%$38.86$2,255.20$1.930.31x
Protein vs cereal comparison 1202100000001041,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting: 15% off first box 12021000000010579950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
Founder story 1202100000001036214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,171156$5,905.48$0.962.53%$37.86
/1,63777$2,838.75$1.734.70%$36.87
/collections/all70558$2,178.00$3.098.23%$37.55
/pages/our-story6214$123.29$0.200.64%$30.82

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,571149$5,585.71$0.852.27%$37.49
desktop2,563146$5,459.81$2.135.70%$37.40

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.