Demo store with made-up numbers. It shows what a brand sees; nothing here is saved or sent.
Brekkie Co. (demo data) · Last month · 2026-10-01 to 2026-10-31

Revenue per visitor

Revenue per visitor$0.45−17% vs the 31 days before
Conversion rate1.04%−25% vs the 31 days before
Order value$43.34+12% vs the 31 days before
Visitors1,820+11% vs the 31 days before
Orders19−17% vs the 31 days before
Revenue$823.50−8% vs the 31 days before

19 orders from these visitors in this period: the changes above can be chance. Read them as a record, not a result.

Showing visitors from ad Hook: breakfast in 2 minutes, with the orders matched to their visits. Show all visitors

Trend: Hook: breakfast in 2 minutes

Daily. Hover a point for its numbers. Days with no visits are left blank.

Revenue per visitor$0.722026-10-31
$2.99 2026-10-01: $0.41 · 53 visits, 1 orders2026-10-02: $1.66 · 47 visits, 1 orders2026-10-03: $0.94 · 63 visits, 2 orders2026-10-04: $1.99 · 64 visits, 2 orders2026-10-05: $2.99 · 44 visits, 3 orders2026-10-06: $0.85 · 52 visits, 1 orders2026-10-07: $0.00 · 51 visits, 0 orders2026-10-08: $0.80 · 55 visits, 1 orders2026-10-09: $0.00 · 46 visits, 0 orders2026-10-10: $1.13 · 69 visits, 1 orders2026-10-11: $0.00 · 66 visits, 0 orders2026-10-12: $0.00 · 48 visits, 0 orders2026-10-13: $0.00 · 53 visits, 0 orders2026-10-14: $0.00 · 63 visits, 0 orders2026-10-15: $0.00 · 62 visits, 0 orders2026-10-16: $0.65 · 76 visits, 1 orders2026-10-17: $0.30 · 72 visits, 1 orders2026-10-18: $0.00 · 70 visits, 0 orders2026-10-19: $0.00 · 70 visits, 0 orders2026-10-20: $0.00 · 65 visits, 0 orders2026-10-21: $0.00 · 60 visits, 0 orders2026-10-22: $0.00 · 57 visits, 0 orders2026-10-23: $0.68 · 56 visits, 1 orders2026-10-24: $0.00 · 57 visits, 0 orders2026-10-25: $0.00 · 62 visits, 0 orders2026-10-26: $0.00 · 50 visits, 0 orders2026-10-27: $1.54 · 57 visits, 2 orders2026-10-28: $0.00 · 58 visits, 0 orders2026-10-29: $0.00 · 54 visits, 0 orders2026-10-30: $0.00 · 60 visits, 0 orders2026-10-31: $0.72 · 60 visits, 2 orders 2026-10-012026-10-31
Conversion rate3.33%2026-10-31
6.82% 2026-10-01: 1.89% · 53 visits, 1 orders2026-10-02: 2.13% · 47 visits, 1 orders2026-10-03: 3.17% · 63 visits, 2 orders2026-10-04: 3.13% · 64 visits, 2 orders2026-10-05: 6.82% · 44 visits, 3 orders2026-10-06: 1.92% · 52 visits, 1 orders2026-10-07: 0.00% · 51 visits, 0 orders2026-10-08: 1.82% · 55 visits, 1 orders2026-10-09: 0.00% · 46 visits, 0 orders2026-10-10: 1.45% · 69 visits, 1 orders2026-10-11: 0.00% · 66 visits, 0 orders2026-10-12: 0.00% · 48 visits, 0 orders2026-10-13: 0.00% · 53 visits, 0 orders2026-10-14: 0.00% · 63 visits, 0 orders2026-10-15: 0.00% · 62 visits, 0 orders2026-10-16: 1.32% · 76 visits, 1 orders2026-10-17: 1.39% · 72 visits, 1 orders2026-10-18: 0.00% · 70 visits, 0 orders2026-10-19: 0.00% · 70 visits, 0 orders2026-10-20: 0.00% · 65 visits, 0 orders2026-10-21: 0.00% · 60 visits, 0 orders2026-10-22: 0.00% · 57 visits, 0 orders2026-10-23: 1.79% · 56 visits, 1 orders2026-10-24: 0.00% · 57 visits, 0 orders2026-10-25: 0.00% · 62 visits, 0 orders2026-10-26: 0.00% · 50 visits, 0 orders2026-10-27: 3.51% · 57 visits, 2 orders2026-10-28: 0.00% · 58 visits, 0 orders2026-10-29: 0.00% · 54 visits, 0 orders2026-10-30: 0.00% · 60 visits, 0 orders2026-10-31: 3.33% · 60 visits, 2 orders 2026-10-012026-10-31
Order value$21.502026-10-31
$78.00 2026-10-01: $21.50 · 53 visits, 1 orders2026-10-02: $78.00 · 47 visits, 1 orders2026-10-03: $29.75 · 63 visits, 2 orders2026-10-04: $63.75 · 64 visits, 2 orders2026-10-05: $43.83 · 44 visits, 3 orders2026-10-06: $44.00 · 52 visits, 1 orders2026-10-08: $44.00 · 55 visits, 1 orders2026-10-10: $78.00 · 69 visits, 1 orders2026-10-16: $49.50 · 76 visits, 1 orders2026-10-17: $21.50 · 72 visits, 1 orders2026-10-23: $38.00 · 56 visits, 1 orders2026-10-27: $43.75 · 57 visits, 2 orders2026-10-31: $21.50 · 60 visits, 2 orders 2026-10-012026-10-31
Visitors602026-10-31
76 2026-10-01: 53 · 53 visits, 1 orders2026-10-02: 47 · 47 visits, 1 orders2026-10-03: 63 · 63 visits, 2 orders2026-10-04: 64 · 64 visits, 2 orders2026-10-05: 44 · 44 visits, 3 orders2026-10-06: 52 · 52 visits, 1 orders2026-10-07: 51 · 51 visits, 0 orders2026-10-08: 55 · 55 visits, 1 orders2026-10-09: 46 · 46 visits, 0 orders2026-10-10: 69 · 69 visits, 1 orders2026-10-11: 66 · 66 visits, 0 orders2026-10-12: 48 · 48 visits, 0 orders2026-10-13: 53 · 53 visits, 0 orders2026-10-14: 63 · 63 visits, 0 orders2026-10-15: 62 · 62 visits, 0 orders2026-10-16: 76 · 76 visits, 1 orders2026-10-17: 72 · 72 visits, 1 orders2026-10-18: 70 · 70 visits, 0 orders2026-10-19: 70 · 70 visits, 0 orders2026-10-20: 65 · 65 visits, 0 orders2026-10-21: 60 · 60 visits, 0 orders2026-10-22: 57 · 57 visits, 0 orders2026-10-23: 56 · 56 visits, 1 orders2026-10-24: 57 · 57 visits, 0 orders2026-10-25: 62 · 62 visits, 0 orders2026-10-26: 50 · 50 visits, 0 orders2026-10-27: 57 · 57 visits, 2 orders2026-10-28: 58 · 58 visits, 0 orders2026-10-29: 54 · 54 visits, 0 orders2026-10-30: 60 · 60 visits, 0 orders2026-10-31: 60 · 60 visits, 2 orders 2026-10-012026-10-31
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOVSpend
2026-10-01531$21.50$0.411.89%$21.50$110.83
2026-10-02471$78.00$1.662.13%$78.00$115.63
2026-10-03632$59.50$0.943.17%$29.75$126.56
2026-10-04642$127.50$1.993.13%$63.75$101.08
2026-10-05443$131.50$2.996.82%$43.83$108.53
2026-10-06521$44.00$0.851.92%$44.00$115.47
2026-10-07510$0.00$0.000.00%–$107.81
2026-10-08551$44.00$0.801.82%$44.00$125.10
2026-10-09460$0.00$0.000.00%–$116.87
2026-10-10691$78.00$1.131.45%$78.00$119.34
2026-10-11660$0.00$0.000.00%–$120.33
2026-10-12480$0.00$0.000.00%–$122.68
2026-10-13530$0.00$0.000.00%–$130.08
2026-10-14630$0.00$0.000.00%–$134.81
2026-10-15620$0.00$0.000.00%–$132.27
2026-10-16761$49.50$0.651.32%$49.50$121.68
2026-10-17721$21.50$0.301.39%$21.50$114.17
2026-10-18700$0.00$0.000.00%–$107.89
2026-10-19700$0.00$0.000.00%–$108.23
2026-10-20650$0.00$0.000.00%–$110.04
2026-10-21600$0.00$0.000.00%–$117.87
2026-10-22570$0.00$0.000.00%–$105.79
2026-10-23561$38.00$0.681.79%$38.00$118.77
2026-10-24570$0.00$0.000.00%–$121.53
2026-10-25620$0.00$0.000.00%–$121.51
2026-10-26500$0.00$0.000.00%–$104.83
2026-10-27572$87.50$1.543.51%$43.75$120.26
2026-10-28580$0.00$0.000.00%–$131.41
2026-10-29540$0.00$0.000.00%–$124.89
2026-10-30600$0.00$0.000.00%–$103.53
2026-10-31602$43.00$0.723.33%$21.50$104.22

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,512112$4,214.77$0.762.03%$37.63
(direct)1,63777$2,838.75$1.734.70%$36.87
google1,28048$1,814.00$1.423.75%$37.79
klaviyo70558$2,178.00$3.098.23%$37.55

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast2,98837$1,523.00$0.511.24%$41.16$5,879.21$1.970.26x
brand-search1,28048$1,814.00$1.423.75%$37.79–––
Prospecting: Protein1,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting79950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
weekly-newsletter70558$2,178.00$3.098.23%$37.55–––
Prospecting: Founder6214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,82019$823.50$0.451.04%$43.34$3,624.01$1.990.23x
UGC: my kids actually eat this 1202100000001021,16818$699.50$0.601.54%$38.86$2,255.20$1.930.31x
Protein vs cereal comparison 1202100000001041,10421$908.00$0.821.90%$43.24$1,847.38$1.670.49x
Retargeting: 15% off first box 12021000000010579950$1,660.48$2.086.26%$33.21$952.90$1.191.74x
Founder story 1202100000001036214$123.29$0.200.64%$30.82$1,438.68$2.320.09x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,171156$5,905.48$0.962.53%$37.86
/1,63777$2,838.75$1.734.70%$36.87
/collections/all70558$2,178.00$3.098.23%$37.55
/pages/our-story6214$123.29$0.200.64%$30.82

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,571149$5,585.71$0.852.27%$37.49
desktop2,563146$5,459.81$2.135.70%$37.40

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.