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Brekkie Co. (demo data) · Last 30 days · 2026-10-16 to 2026-11-14

Revenue per visitor

Revenue per visitor$1.59+14% vs the 30 days before
Conversion rate4.37%+20% vs the 30 days before
Order value$36.32−4% vs the 30 days before
Visitors1,326+10% vs the 30 days before
Orders58+32% vs the 30 days before
Revenue$2,106.50+26% vs the 30 days before

Showing visitors from traffic source google, with the orders matched to their visits. Show all visitors

Trend: google

Daily. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.

Revenue per visitor$2.572026-11-13
$4.06 2026-10-16: $0.00 · 46 visits, 0 orders2026-10-17: $0.78 · 49 visits, 1 orders2026-10-18: $3.44 · 54 visits, 4 orders2026-10-19: $3.40 · 50 visits, 4 orders2026-10-20: $0.80 · 54 visits, 2 orders2026-10-21: $2.26 · 39 visits, 2 orders2026-10-22: $0.00 · 36 visits, 0 orders2026-10-23: $0.00 · 39 visits, 0 orders2026-10-24: $2.59 · 51 visits, 3 orders2026-10-25: $1.16 · 38 visits, 1 orders2026-10-26: $1.38 · 36 visits, 1 orders2026-10-27: $0.00 · 37 visits, 0 orders2026-10-28: $0.95 · 40 visits, 1 orders2026-10-29: $1.06 · 36 visits, 1 orders2026-10-30: $1.30 · 33 visits, 2 orders2026-10-31: $1.54 · 46 visits, 2 orders2026-11-01: $1.51 · 58 visits, 2 orders2026-11-02: $1.42 · 42 visits, 2 orders2026-11-03: $4.06 · 42 visits, 4 orders2026-11-04: $2.63 · 39 visits, 4 orders2026-11-05: $3.61 · 41 visits, 3 orders2026-11-06: $0.47 · 46 visits, 1 orders2026-11-07: $0.39 · 55 visits, 1 orders2026-11-08: $1.04 · 57 visits, 2 orders2026-11-09: $1.98 · 55 visits, 3 orders2026-11-10: $2.40 · 52 visits, 4 orders2026-11-11: $1.48 · 48 visits, 2 orders2026-11-12: $1.06 · 56 visits, 2 orders2026-11-13: $2.57 · 51 visits, 4 orders 2026-10-162026-11-13
Conversion rate7.84%2026-11-13
10.26% 2026-10-16: 0.00% · 46 visits, 0 orders2026-10-17: 2.04% · 49 visits, 1 orders2026-10-18: 7.41% · 54 visits, 4 orders2026-10-19: 8.00% · 50 visits, 4 orders2026-10-20: 3.70% · 54 visits, 2 orders2026-10-21: 5.13% · 39 visits, 2 orders2026-10-22: 0.00% · 36 visits, 0 orders2026-10-23: 0.00% · 39 visits, 0 orders2026-10-24: 5.88% · 51 visits, 3 orders2026-10-25: 2.63% · 38 visits, 1 orders2026-10-26: 2.78% · 36 visits, 1 orders2026-10-27: 0.00% · 37 visits, 0 orders2026-10-28: 2.50% · 40 visits, 1 orders2026-10-29: 2.78% · 36 visits, 1 orders2026-10-30: 6.06% · 33 visits, 2 orders2026-10-31: 4.35% · 46 visits, 2 orders2026-11-01: 3.45% · 58 visits, 2 orders2026-11-02: 4.76% · 42 visits, 2 orders2026-11-03: 9.52% · 42 visits, 4 orders2026-11-04: 10.26% · 39 visits, 4 orders2026-11-05: 7.32% · 41 visits, 3 orders2026-11-06: 2.17% · 46 visits, 1 orders2026-11-07: 1.82% · 55 visits, 1 orders2026-11-08: 3.51% · 57 visits, 2 orders2026-11-09: 5.45% · 55 visits, 3 orders2026-11-10: 7.69% · 52 visits, 4 orders2026-11-11: 4.17% · 48 visits, 2 orders2026-11-12: 3.57% · 56 visits, 2 orders2026-11-13: 7.84% · 51 visits, 4 orders 2026-10-162026-11-13
Order value$32.752026-11-13
$49.50 2026-10-17: $38.00 · 49 visits, 1 orders2026-10-18: $46.50 · 54 visits, 4 orders2026-10-19: $42.50 · 50 visits, 4 orders2026-10-20: $21.50 · 54 visits, 2 orders2026-10-21: $44.00 · 39 visits, 2 orders2026-10-24: $44.00 · 51 visits, 3 orders2026-10-25: $44.00 · 38 visits, 1 orders2026-10-26: $49.50 · 36 visits, 1 orders2026-10-28: $38.00 · 40 visits, 1 orders2026-10-29: $38.00 · 36 visits, 1 orders2026-10-30: $21.50 · 33 visits, 2 orders2026-10-31: $35.50 · 46 visits, 2 orders2026-11-01: $43.75 · 58 visits, 2 orders2026-11-02: $29.75 · 42 visits, 2 orders2026-11-03: $42.63 · 42 visits, 4 orders2026-11-04: $25.63 · 39 visits, 4 orders2026-11-05: $49.33 · 41 visits, 3 orders2026-11-06: $21.50 · 46 visits, 1 orders2026-11-07: $21.50 · 55 visits, 1 orders2026-11-08: $29.75 · 57 visits, 2 orders2026-11-09: $36.33 · 55 visits, 3 orders2026-11-10: $31.25 · 52 visits, 4 orders2026-11-11: $35.50 · 48 visits, 2 orders2026-11-12: $29.75 · 56 visits, 2 orders2026-11-13: $32.75 · 51 visits, 4 orders 2026-10-162026-11-13
Visitors512026-11-13
58 2026-10-16: 46 · 46 visits, 0 orders2026-10-17: 49 · 49 visits, 1 orders2026-10-18: 54 · 54 visits, 4 orders2026-10-19: 50 · 50 visits, 4 orders2026-10-20: 54 · 54 visits, 2 orders2026-10-21: 39 · 39 visits, 2 orders2026-10-22: 36 · 36 visits, 0 orders2026-10-23: 39 · 39 visits, 0 orders2026-10-24: 51 · 51 visits, 3 orders2026-10-25: 38 · 38 visits, 1 orders2026-10-26: 36 · 36 visits, 1 orders2026-10-27: 37 · 37 visits, 0 orders2026-10-28: 40 · 40 visits, 1 orders2026-10-29: 36 · 36 visits, 1 orders2026-10-30: 33 · 33 visits, 2 orders2026-10-31: 46 · 46 visits, 2 orders2026-11-01: 58 · 58 visits, 2 orders2026-11-02: 42 · 42 visits, 2 orders2026-11-03: 42 · 42 visits, 4 orders2026-11-04: 39 · 39 visits, 4 orders2026-11-05: 41 · 41 visits, 3 orders2026-11-06: 46 · 46 visits, 1 orders2026-11-07: 55 · 55 visits, 1 orders2026-11-08: 57 · 57 visits, 2 orders2026-11-09: 55 · 55 visits, 3 orders2026-11-10: 52 · 52 visits, 4 orders2026-11-11: 48 · 48 visits, 2 orders2026-11-12: 56 · 56 visits, 2 orders2026-11-13: 51 · 51 visits, 4 orders 2026-10-162026-11-13
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOV
2026-10-16460$0.00$0.000.00%–
2026-10-17491$38.00$0.782.04%$38.00
2026-10-18544$186.00$3.447.41%$46.50
2026-10-19504$170.00$3.408.00%$42.50
2026-10-20542$43.00$0.803.70%$21.50
2026-10-21392$88.00$2.265.13%$44.00
2026-10-22360$0.00$0.000.00%–
2026-10-23390$0.00$0.000.00%–
2026-10-24513$132.00$2.595.88%$44.00
2026-10-25381$44.00$1.162.63%$44.00
2026-10-26361$49.50$1.382.78%$49.50
2026-10-27370$0.00$0.000.00%–
2026-10-28401$38.00$0.952.50%$38.00
2026-10-29361$38.00$1.062.78%$38.00
2026-10-30332$43.00$1.306.06%$21.50
2026-10-31462$71.00$1.544.35%$35.50
2026-11-01582$87.50$1.513.45%$43.75
2026-11-02422$59.50$1.424.76%$29.75
2026-11-03424$170.50$4.069.52%$42.63
2026-11-04394$102.50$2.6310.26%$25.63
2026-11-05413$148.00$3.617.32%$49.33
2026-11-06461$21.50$0.472.17%$21.50
2026-11-07551$21.50$0.391.82%$21.50
2026-11-08572$59.50$1.043.51%$29.75
2026-11-09553$109.00$1.985.45%$36.33
2026-11-10524$125.00$2.407.69%$31.25
2026-11-11482$71.00$1.484.17%$35.50
2026-11-12562$59.50$1.063.57%$29.75
2026-11-13514$131.00$2.577.84%$32.75

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,486101$3,765.96$0.691.84%$37.29
(direct)1,68975$2,839.00$1.684.44%$37.85
google1,32658$2,106.50$1.594.37%$36.32
klaviyo71461$2,301.75$3.228.54%$37.73

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast3,01335$1,311.00$0.441.16%$37.46$5,477.69$1.820.24x
brand-search1,32658$2,106.50$1.594.37%$36.32–––
Prospecting: Protein1,09819$904.00$0.821.73%$47.58$1,711.05$1.560.53x
Retargeting78244$1,446.70$1.855.63%$32.88$872.20$1.121.66x
weekly-newsletter71461$2,301.75$3.228.54%$37.73–––
Prospecting: Founder5933$104.26$0.180.51%$34.75$1,315.16$2.220.08x
Gifting test00$0.00–––$378.27–0.00x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,81112$386.00$0.210.66%$32.17$3,362.33$1.860.11x
UGC: my kids actually eat this 1202100000001021,20223$925.00$0.771.91%$40.22$2,115.36$1.760.44x
Protein vs cereal comparison 1202100000001041,09819$904.00$0.821.73%$47.58$1,711.05$1.560.53x
Retargeting: 15% off first box 12021000000010578244$1,446.70$1.855.63%$32.88$872.20$1.121.66x
Founder story 1202100000001035933$104.26$0.180.51%$34.75$1,315.16$2.220.08x
Holiday gift box 12021000000010600$0.00–––$378.27–0.00x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,219156$5,768.20$0.932.51%$36.98
/1,68975$2,839.00$1.684.44%$37.85
/collections/all71461$2,301.75$3.228.54%$37.73
/pages/our-story5933$104.26$0.180.51%$34.75

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,600138$5,269.74$0.802.09%$38.19
desktop2,615157$5,743.47$2.206.00%$36.58

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.