Brekkie Co. (demo data) · Last 30 days · 2026-10-16 to 2026-11-14
Revenue per visitor$0.482026-11-13
Conversion rate1.27%2026-11-13
Order value$37.532026-11-13
Visitors2362026-11-13
Revenue per visitor
Revenue per visitor$0.69−8% vs the 30 days before
Conversion rate1.84%−9% vs the 30 days before
Order value$37.29+1% vs the 30 days before
Visitors5,486+5% vs the 30 days before
Orders101−4% vs the 30 days before
Revenue$3,765.96−3% vs the 30 days before
Showing visitors from traffic source facebook, with the orders matched to their visits. Show all visitors
Trend: facebook
Daily. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.
Daily numbers as a table
| Day | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| 2026-10-16 | 211 | 6 | $257.75 | $1.22 | 2.84% | $42.96 |
| 2026-10-17 | 203 | 4 | $153.61 | $0.76 | 1.97% | $38.40 |
| 2026-10-18 | 217 | 4 | $90.14 | $0.42 | 1.84% | $22.54 |
| 2026-10-19 | 200 | 2 | $54.55 | $0.27 | 1.00% | $27.28 |
| 2026-10-20 | 197 | 3 | $97.50 | $0.49 | 1.52% | $32.50 |
| 2026-10-21 | 190 | 2 | $77.05 | $0.41 | 1.05% | $38.53 |
| 2026-10-22 | 190 | 6 | $303.16 | $1.60 | 3.16% | $50.53 |
| 2026-10-23 | 171 | 6 | $218.36 | $1.28 | 3.51% | $36.39 |
| 2026-10-24 | 196 | 6 | $233.74 | $1.19 | 3.06% | $38.96 |
| 2026-10-25 | 186 | 3 | $81.00 | $0.44 | 1.61% | $27.00 |
| 2026-10-26 | 150 | 2 | $68.58 | $0.46 | 1.33% | $34.29 |
| 2026-10-27 | 164 | 4 | $197.50 | $1.20 | 2.44% | $49.38 |
| 2026-10-28 | 170 | 3 | $113.19 | $0.67 | 1.76% | $37.73 |
| 2026-10-29 | 152 | 2 | $82.55 | $0.54 | 1.32% | $41.28 |
| 2026-10-30 | 157 | 0 | $0.00 | $0.00 | 0.00% | – |
| 2026-10-31 | 187 | 5 | $172.08 | $0.92 | 2.67% | $34.42 |
| 2026-11-01 | 186 | 1 | $21.50 | $0.12 | 0.54% | $21.50 |
| 2026-11-02 | 182 | 2 | $77.05 | $0.42 | 1.10% | $38.53 |
| 2026-11-03 | 159 | 5 | $194.18 | $1.22 | 3.14% | $38.84 |
| 2026-11-04 | 165 | 4 | $200.58 | $1.22 | 2.42% | $50.15 |
| 2026-11-05 | 170 | 3 | $130.08 | $0.77 | 1.76% | $43.36 |
| 2026-11-06 | 196 | 1 | $19.03 | $0.10 | 0.51% | $19.03 |
| 2026-11-07 | 226 | 6 | $194.14 | $0.86 | 2.65% | $32.36 |
| 2026-11-08 | 225 | 8 | $287.69 | $1.28 | 3.56% | $35.96 |
| 2026-11-09 | 208 | 3 | $73.58 | $0.35 | 1.44% | $24.53 |
| 2026-11-10 | 189 | 2 | $91.08 | $0.48 | 1.06% | $45.54 |
| 2026-11-11 | 183 | 3 | $104.06 | $0.57 | 1.64% | $34.69 |
| 2026-11-12 | 220 | 2 | $59.65 | $0.27 | 0.91% | $29.83 |
| 2026-11-13 | 236 | 3 | $112.58 | $0.48 | 1.27% | $37.53 |
By traffic source
By campaign
| Campaign | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting: Breakfast | 3,013 | 35 | $1,311.00 | $0.44 | 1.16% | $37.46 | $5,477.69 | $1.82 | 0.24x |
| brand-search | 1,326 | 58 | $2,106.50 | $1.59 | 4.37% | $36.32 | – | – | – |
| Prospecting: Protein | 1,098 | 19 | $904.00 | $0.82 | 1.73% | $47.58 | $1,711.05 | $1.56 | 0.53x |
| Retargeting | 782 | 44 | $1,446.70 | $1.85 | 5.63% | $32.88 | $872.20 | $1.12 | 1.66x |
| weekly-newsletter | 714 | 61 | $2,301.75 | $3.22 | 8.54% | $37.73 | – | – | – |
| Prospecting: Founder | 593 | 3 | $104.26 | $0.18 | 0.51% | $34.75 | $1,315.16 | $2.22 | 0.08x |
| Gifting test | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By ad
| Ad | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Hook: breakfast in 2 minutes 120210000000101 | 1,811 | 12 | $386.00 | $0.21 | 0.66% | $32.17 | $3,362.33 | $1.86 | 0.11x |
| UGC: my kids actually eat this 120210000000102 | 1,202 | 23 | $925.00 | $0.77 | 1.91% | $40.22 | $2,115.36 | $1.76 | 0.44x |
| Protein vs cereal comparison 120210000000104 | 1,098 | 19 | $904.00 | $0.82 | 1.73% | $47.58 | $1,711.05 | $1.56 | 0.53x |
| Retargeting: 15% off first box 120210000000105 | 782 | 44 | $1,446.70 | $1.85 | 5.63% | $32.88 | $872.20 | $1.12 | 1.66x |
| Founder story 120210000000103 | 593 | 3 | $104.26 | $0.18 | 0.51% | $34.75 | $1,315.16 | $2.22 | 0.08x |
| Holiday gift box 120210000000106 | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By landing page
| Landing page | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| /products/brekky-mix-granola | 6,219 | 156 | $5,768.20 | $0.93 | 2.51% | $36.98 |
| / | 1,689 | 75 | $2,839.00 | $1.68 | 4.44% | $37.85 |
| /collections/all | 714 | 61 | $2,301.75 | $3.22 | 8.54% | $37.73 |
| /pages/our-story | 593 | 3 | $104.26 | $0.18 | 0.51% | $34.75 |
By device
| Device | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| mobile | 6,600 | 138 | $5,269.74 | $0.80 | 2.09% | $38.19 |
| desktop | 2,615 | 157 | $5,743.47 | $2.20 | 6.00% | $36.58 |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.