Demo store with made-up numbers. It shows what a brand sees; nothing here is saved or sent.
Brekkie Co. (demo data) · Last 30 days · 2026-10-16 to 2026-11-14

Revenue per visitor

Revenue per visitor$1.68+4% vs the 30 days before
Conversion rate4.44%−1% vs the 30 days before
Order value$37.85+6% vs the 30 days before
Visitors1,689+7% vs the 30 days before
Orders75+6% vs the 30 days before
Revenue$2,839.00+12% vs the 30 days before

Showing visitors from landing page /, with the orders matched to their visits. Show all visitors

Trend: /

Daily. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.

Revenue per visitor$2.172026-11-13
$3.52 2026-10-16: $1.90 · 54 visits, 2 orders2026-10-17: $1.61 · 78 visits, 3 orders2026-10-18: $2.18 · 60 visits, 4 orders2026-10-19: $2.17 · 53 visits, 3 orders2026-10-20: $0.88 · 43 visits, 1 orders2026-10-21: $2.44 · 54 visits, 3 orders2026-10-22: $3.40 · 45 visits, 4 orders2026-10-23: $1.63 · 61 visits, 2 orders2026-10-24: $2.96 · 57 visits, 5 orders2026-10-25: $0.73 · 52 visits, 1 orders2026-10-26: $2.50 · 59 visits, 4 orders2026-10-27: $0.38 · 57 visits, 1 orders2026-10-28: $0.81 · 47 visits, 1 orders2026-10-29: $3.52 · 45 visits, 4 orders2026-10-30: $0.00 · 43 visits, 0 orders2026-10-31: $1.89 · 76 visits, 3 orders2026-11-01: $2.63 · 62 visits, 5 orders2026-11-02: $0.00 · 54 visits, 0 orders2026-11-03: $1.95 · 56 visits, 3 orders2026-11-04: $2.53 · 58 visits, 4 orders2026-11-05: $0.41 · 52 visits, 1 orders2026-11-06: $1.66 · 66 visits, 3 orders2026-11-07: $1.61 · 78 visits, 3 orders2026-11-08: $2.84 · 58 visits, 4 orders2026-11-09: $0.32 · 67 visits, 1 orders2026-11-10: $1.70 · 67 visits, 4 orders2026-11-11: $1.22 · 72 visits, 2 orders2026-11-12: $0.80 · 62 visits, 1 orders2026-11-13: $2.17 · 53 visits, 3 orders 2026-10-162026-11-13
Conversion rate5.66%2026-11-13
8.89% 2026-10-16: 3.70% · 54 visits, 2 orders2026-10-17: 3.85% · 78 visits, 3 orders2026-10-18: 6.67% · 60 visits, 4 orders2026-10-19: 5.66% · 53 visits, 3 orders2026-10-20: 2.33% · 43 visits, 1 orders2026-10-21: 5.56% · 54 visits, 3 orders2026-10-22: 8.89% · 45 visits, 4 orders2026-10-23: 3.28% · 61 visits, 2 orders2026-10-24: 8.77% · 57 visits, 5 orders2026-10-25: 1.92% · 52 visits, 1 orders2026-10-26: 6.78% · 59 visits, 4 orders2026-10-27: 1.75% · 57 visits, 1 orders2026-10-28: 2.13% · 47 visits, 1 orders2026-10-29: 8.89% · 45 visits, 4 orders2026-10-30: 0.00% · 43 visits, 0 orders2026-10-31: 3.95% · 76 visits, 3 orders2026-11-01: 8.06% · 62 visits, 5 orders2026-11-02: 0.00% · 54 visits, 0 orders2026-11-03: 5.36% · 56 visits, 3 orders2026-11-04: 6.90% · 58 visits, 4 orders2026-11-05: 1.92% · 52 visits, 1 orders2026-11-06: 4.55% · 66 visits, 3 orders2026-11-07: 3.85% · 78 visits, 3 orders2026-11-08: 6.90% · 58 visits, 4 orders2026-11-09: 1.49% · 67 visits, 1 orders2026-11-10: 5.97% · 67 visits, 4 orders2026-11-11: 2.78% · 72 visits, 2 orders2026-11-12: 1.61% · 62 visits, 1 orders2026-11-13: 5.66% · 53 visits, 3 orders 2026-10-162026-11-13
Order value$38.332026-11-13
$51.25 2026-10-16: $51.25 · 54 visits, 2 orders2026-10-17: $41.83 · 78 visits, 3 orders2026-10-18: $32.63 · 60 visits, 4 orders2026-10-19: $38.33 · 53 visits, 3 orders2026-10-20: $38.00 · 43 visits, 1 orders2026-10-21: $43.83 · 54 visits, 3 orders2026-10-22: $38.25 · 45 visits, 4 orders2026-10-23: $49.75 · 61 visits, 2 orders2026-10-24: $33.80 · 57 visits, 5 orders2026-10-25: $38.00 · 52 visits, 1 orders2026-10-26: $36.88 · 59 visits, 4 orders2026-10-27: $21.50 · 57 visits, 1 orders2026-10-28: $38.00 · 47 visits, 1 orders2026-10-29: $39.63 · 45 visits, 4 orders2026-10-31: $47.83 · 76 visits, 3 orders2026-11-01: $32.60 · 62 visits, 5 orders2026-11-03: $36.33 · 56 visits, 3 orders2026-11-04: $36.75 · 58 visits, 4 orders2026-11-05: $21.50 · 52 visits, 1 orders2026-11-06: $36.50 · 66 visits, 3 orders2026-11-07: $41.83 · 78 visits, 3 orders2026-11-08: $41.13 · 58 visits, 4 orders2026-11-09: $21.50 · 67 visits, 1 orders2026-11-10: $28.50 · 67 visits, 4 orders2026-11-11: $43.75 · 72 visits, 2 orders2026-11-12: $49.50 · 62 visits, 1 orders2026-11-13: $38.33 · 53 visits, 3 orders 2026-10-162026-11-13
Visitors532026-11-13
78 2026-10-16: 54 · 54 visits, 2 orders2026-10-17: 78 · 78 visits, 3 orders2026-10-18: 60 · 60 visits, 4 orders2026-10-19: 53 · 53 visits, 3 orders2026-10-20: 43 · 43 visits, 1 orders2026-10-21: 54 · 54 visits, 3 orders2026-10-22: 45 · 45 visits, 4 orders2026-10-23: 61 · 61 visits, 2 orders2026-10-24: 57 · 57 visits, 5 orders2026-10-25: 52 · 52 visits, 1 orders2026-10-26: 59 · 59 visits, 4 orders2026-10-27: 57 · 57 visits, 1 orders2026-10-28: 47 · 47 visits, 1 orders2026-10-29: 45 · 45 visits, 4 orders2026-10-30: 43 · 43 visits, 0 orders2026-10-31: 76 · 76 visits, 3 orders2026-11-01: 62 · 62 visits, 5 orders2026-11-02: 54 · 54 visits, 0 orders2026-11-03: 56 · 56 visits, 3 orders2026-11-04: 58 · 58 visits, 4 orders2026-11-05: 52 · 52 visits, 1 orders2026-11-06: 66 · 66 visits, 3 orders2026-11-07: 78 · 78 visits, 3 orders2026-11-08: 58 · 58 visits, 4 orders2026-11-09: 67 · 67 visits, 1 orders2026-11-10: 67 · 67 visits, 4 orders2026-11-11: 72 · 72 visits, 2 orders2026-11-12: 62 · 62 visits, 1 orders2026-11-13: 53 · 53 visits, 3 orders 2026-10-162026-11-13
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOV
2026-10-16542$102.50$1.903.70%$51.25
2026-10-17783$125.50$1.613.85%$41.83
2026-10-18604$130.50$2.186.67%$32.63
2026-10-19533$115.00$2.175.66%$38.33
2026-10-20431$38.00$0.882.33%$38.00
2026-10-21543$131.50$2.445.56%$43.83
2026-10-22454$153.00$3.408.89%$38.25
2026-10-23612$99.50$1.633.28%$49.75
2026-10-24575$169.00$2.968.77%$33.80
2026-10-25521$38.00$0.731.92%$38.00
2026-10-26594$147.50$2.506.78%$36.88
2026-10-27571$21.50$0.381.75%$21.50
2026-10-28471$38.00$0.812.13%$38.00
2026-10-29454$158.50$3.528.89%$39.63
2026-10-30430$0.00$0.000.00%–
2026-10-31763$143.50$1.893.95%$47.83
2026-11-01625$163.00$2.638.06%$32.60
2026-11-02540$0.00$0.000.00%–
2026-11-03563$109.00$1.955.36%$36.33
2026-11-04584$147.00$2.536.90%$36.75
2026-11-05521$21.50$0.411.92%$21.50
2026-11-06663$109.50$1.664.55%$36.50
2026-11-07783$125.50$1.613.85%$41.83
2026-11-08584$164.50$2.846.90%$41.13
2026-11-09671$21.50$0.321.49%$21.50
2026-11-10674$114.00$1.705.97%$28.50
2026-11-11722$87.50$1.222.78%$43.75
2026-11-12621$49.50$0.801.61%$49.50
2026-11-13533$115.00$2.175.66%$38.33

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,486101$3,765.96$0.691.84%$37.29
(direct)1,68975$2,839.00$1.684.44%$37.85
google1,32658$2,106.50$1.594.37%$36.32
klaviyo71461$2,301.75$3.228.54%$37.73

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast3,01335$1,311.00$0.441.16%$37.46$5,477.69$1.820.24x
brand-search1,32658$2,106.50$1.594.37%$36.32–––
Prospecting: Protein1,09819$904.00$0.821.73%$47.58$1,711.05$1.560.53x
Retargeting78244$1,446.70$1.855.63%$32.88$872.20$1.121.66x
weekly-newsletter71461$2,301.75$3.228.54%$37.73–––
Prospecting: Founder5933$104.26$0.180.51%$34.75$1,315.16$2.220.08x
Gifting test00$0.00–––$378.27–0.00x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,81112$386.00$0.210.66%$32.17$3,362.33$1.860.11x
UGC: my kids actually eat this 1202100000001021,20223$925.00$0.771.91%$40.22$2,115.36$1.760.44x
Protein vs cereal comparison 1202100000001041,09819$904.00$0.821.73%$47.58$1,711.05$1.560.53x
Retargeting: 15% off first box 12021000000010578244$1,446.70$1.855.63%$32.88$872.20$1.121.66x
Founder story 1202100000001035933$104.26$0.180.51%$34.75$1,315.16$2.220.08x
Holiday gift box 12021000000010600$0.00–––$378.27–0.00x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,219156$5,768.20$0.932.51%$36.98
/1,68975$2,839.00$1.684.44%$37.85
/collections/all71461$2,301.75$3.228.54%$37.73
/pages/our-story5933$104.26$0.180.51%$34.75

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,600138$5,269.74$0.802.09%$38.19
desktop2,615157$5,743.47$2.206.00%$36.58

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.