Demo store with made-up numbers. It shows what a brand sees; nothing here is saved or sent.
Brekkie Co. (demo data) · Last 30 days · 2026-10-16 to 2026-11-14

Revenue per visitor

Revenue per visitor$3.22+23% vs the 30 days before
Conversion rate8.54%+13% vs the 30 days before
Order value$37.73+9% vs the 30 days before
Visitors714+6% vs the 30 days before
Orders61+20% vs the 30 days before
Revenue$2,301.75+30% vs the 30 days before

Showing visitors from campaign weekly-newsletter, with the orders matched to their visits. Show all visitors

Trend: weekly-newsletter

Daily. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.

Revenue per visitor$2.432026-11-13
$10.95 2026-10-16: $2.45 · 29 visits, 2 orders2026-10-17: $2.05 · 29 visits, 2 orders2026-10-18: $2.73 · 32 visits, 2 orders2026-10-19: $0.00 · 24 visits, 0 orders2026-10-20: $1.91 · 30 visits, 2 orders2026-10-21: $3.90 · 21 visits, 2 orders2026-10-22: $0.83 · 26 visits, 1 orders2026-10-23: $10.95 · 22 visits, 6 orders2026-10-24: $1.83 · 24 visits, 1 orders2026-10-25: $4.74 · 23 visits, 3 orders2026-10-26: $4.56 · 18 visits, 2 orders2026-10-27: $1.52 · 25 visits, 1 orders2026-10-28: $0.00 · 24 visits, 0 orders2026-10-29: $8.25 · 24 visits, 4 orders2026-10-30: $3.90 · 21 visits, 2 orders2026-10-31: $3.14 · 20 visits, 2 orders2026-11-01: $5.46 · 27 visits, 4 orders2026-11-02: $0.00 · 16 visits, 0 orders2026-11-03: $0.00 · 28 visits, 0 orders2026-11-04: $7.14 · 31 visits, 5 orders2026-11-05: $2.05 · 21 visits, 2 orders2026-11-06: $0.93 · 23 visits, 1 orders2026-11-07: $2.48 · 24 visits, 2 orders2026-11-08: $3.38 · 26 visits, 2 orders2026-11-09: $4.67 · 27 visits, 3 orders2026-11-10: $1.90 · 20 visits, 1 orders2026-11-11: $5.26 · 27 visits, 4 orders2026-11-12: $4.56 · 25 visits, 3 orders2026-11-13: $2.43 · 27 visits, 2 orders 2026-10-162026-11-13
Conversion rate7.41%2026-11-13
27.27% 2026-10-16: 6.90% · 29 visits, 2 orders2026-10-17: 6.90% · 29 visits, 2 orders2026-10-18: 6.25% · 32 visits, 2 orders2026-10-19: 0.00% · 24 visits, 0 orders2026-10-20: 6.67% · 30 visits, 2 orders2026-10-21: 9.52% · 21 visits, 2 orders2026-10-22: 3.85% · 26 visits, 1 orders2026-10-23: 27.27% · 22 visits, 6 orders2026-10-24: 4.17% · 24 visits, 1 orders2026-10-25: 13.04% · 23 visits, 3 orders2026-10-26: 11.11% · 18 visits, 2 orders2026-10-27: 4.00% · 25 visits, 1 orders2026-10-28: 0.00% · 24 visits, 0 orders2026-10-29: 16.67% · 24 visits, 4 orders2026-10-30: 9.52% · 21 visits, 2 orders2026-10-31: 10.00% · 20 visits, 2 orders2026-11-01: 14.81% · 27 visits, 4 orders2026-11-02: 0.00% · 16 visits, 0 orders2026-11-03: 0.00% · 28 visits, 0 orders2026-11-04: 16.13% · 31 visits, 5 orders2026-11-05: 9.52% · 21 visits, 2 orders2026-11-06: 4.35% · 23 visits, 1 orders2026-11-07: 8.33% · 24 visits, 2 orders2026-11-08: 7.69% · 26 visits, 2 orders2026-11-09: 11.11% · 27 visits, 3 orders2026-11-10: 5.00% · 20 visits, 1 orders2026-11-11: 14.81% · 27 visits, 4 orders2026-11-12: 12.00% · 25 visits, 3 orders2026-11-13: 7.41% · 27 visits, 2 orders 2026-10-162026-11-13
Order value$32.752026-11-13
$49.50 2026-10-16: $35.50 · 29 visits, 2 orders2026-10-17: $29.75 · 29 visits, 2 orders2026-10-18: $43.75 · 32 visits, 2 orders2026-10-20: $28.63 · 30 visits, 2 orders2026-10-21: $41.00 · 21 visits, 2 orders2026-10-22: $21.50 · 26 visits, 1 orders2026-10-23: $40.17 · 22 visits, 6 orders2026-10-24: $44.00 · 24 visits, 1 orders2026-10-25: $36.33 · 23 visits, 3 orders2026-10-26: $41.00 · 18 visits, 2 orders2026-10-27: $38.00 · 25 visits, 1 orders2026-10-29: $49.50 · 24 visits, 4 orders2026-10-30: $41.00 · 21 visits, 2 orders2026-10-31: $31.38 · 20 visits, 2 orders2026-11-01: $36.88 · 27 visits, 4 orders2026-11-04: $44.25 · 31 visits, 5 orders2026-11-05: $21.50 · 21 visits, 2 orders2026-11-06: $21.50 · 23 visits, 1 orders2026-11-07: $29.75 · 24 visits, 2 orders2026-11-08: $44.00 · 26 visits, 2 orders2026-11-09: $42.00 · 27 visits, 3 orders2026-11-10: $38.00 · 20 visits, 1 orders2026-11-11: $35.50 · 27 visits, 4 orders2026-11-12: $38.00 · 25 visits, 3 orders2026-11-13: $32.75 · 27 visits, 2 orders 2026-10-162026-11-13
Visitors272026-11-13
32 2026-10-16: 29 · 29 visits, 2 orders2026-10-17: 29 · 29 visits, 2 orders2026-10-18: 32 · 32 visits, 2 orders2026-10-19: 24 · 24 visits, 0 orders2026-10-20: 30 · 30 visits, 2 orders2026-10-21: 21 · 21 visits, 2 orders2026-10-22: 26 · 26 visits, 1 orders2026-10-23: 22 · 22 visits, 6 orders2026-10-24: 24 · 24 visits, 1 orders2026-10-25: 23 · 23 visits, 3 orders2026-10-26: 18 · 18 visits, 2 orders2026-10-27: 25 · 25 visits, 1 orders2026-10-28: 24 · 24 visits, 0 orders2026-10-29: 24 · 24 visits, 4 orders2026-10-30: 21 · 21 visits, 2 orders2026-10-31: 20 · 20 visits, 2 orders2026-11-01: 27 · 27 visits, 4 orders2026-11-02: 16 · 16 visits, 0 orders2026-11-03: 28 · 28 visits, 0 orders2026-11-04: 31 · 31 visits, 5 orders2026-11-05: 21 · 21 visits, 2 orders2026-11-06: 23 · 23 visits, 1 orders2026-11-07: 24 · 24 visits, 2 orders2026-11-08: 26 · 26 visits, 2 orders2026-11-09: 27 · 27 visits, 3 orders2026-11-10: 20 · 20 visits, 1 orders2026-11-11: 27 · 27 visits, 4 orders2026-11-12: 25 · 25 visits, 3 orders2026-11-13: 27 · 27 visits, 2 orders 2026-10-162026-11-13
Daily numbers as a table
DayVisitorsOrdersRevenueRPVConv.AOV
2026-10-16292$71.00$2.456.90%$35.50
2026-10-17292$59.50$2.056.90%$29.75
2026-10-18322$87.50$2.736.25%$43.75
2026-10-19240$0.00$0.000.00%–
2026-10-20302$57.25$1.916.67%$28.63
2026-10-21212$82.00$3.909.52%$41.00
2026-10-22261$21.50$0.833.85%$21.50
2026-10-23226$241.00$10.9527.27%$40.17
2026-10-24241$44.00$1.834.17%$44.00
2026-10-25233$109.00$4.7413.04%$36.33
2026-10-26182$82.00$4.5611.11%$41.00
2026-10-27251$38.00$1.524.00%$38.00
2026-10-28240$0.00$0.000.00%–
2026-10-29244$198.00$8.2516.67%$49.50
2026-10-30212$82.00$3.909.52%$41.00
2026-10-31202$62.75$3.1410.00%$31.38
2026-11-01274$147.50$5.4614.81%$36.88
2026-11-02160$0.00$0.000.00%–
2026-11-03280$0.00$0.000.00%–
2026-11-04315$221.25$7.1416.13%$44.25
2026-11-05212$43.00$2.059.52%$21.50
2026-11-06231$21.50$0.934.35%$21.50
2026-11-07242$59.50$2.488.33%$29.75
2026-11-08262$88.00$3.387.69%$44.00
2026-11-09273$126.00$4.6711.11%$42.00
2026-11-10201$38.00$1.905.00%$38.00
2026-11-11274$142.00$5.2614.81%$35.50
2026-11-12253$114.00$4.5612.00%$38.00
2026-11-13272$65.50$2.437.41%$32.75

By traffic source

Traffic sourceVisitorsOrdersRevenueRPVConv.AOV
facebook5,486101$3,765.96$0.691.84%$37.29
(direct)1,68975$2,839.00$1.684.44%$37.85
google1,32658$2,106.50$1.594.37%$36.32
klaviyo71461$2,301.75$3.228.54%$37.73

By campaign

CampaignVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Prospecting: Breakfast3,01335$1,311.00$0.441.16%$37.46$5,477.69$1.820.24x
brand-search1,32658$2,106.50$1.594.37%$36.32–––
Prospecting: Protein1,09819$904.00$0.821.73%$47.58$1,711.05$1.560.53x
Retargeting78244$1,446.70$1.855.63%$32.88$872.20$1.121.66x
weekly-newsletter71461$2,301.75$3.228.54%$37.73–––
Prospecting: Founder5933$104.26$0.180.51%$34.75$1,315.16$2.220.08x
Gifting test00$0.00–––$378.27–0.00x

By ad

AdVisitorsOrdersRevenueRPVConv.AOVSpendCost per visitROAS
Hook: breakfast in 2 minutes 1202100000001011,81112$386.00$0.210.66%$32.17$3,362.33$1.860.11x
UGC: my kids actually eat this 1202100000001021,20223$925.00$0.771.91%$40.22$2,115.36$1.760.44x
Protein vs cereal comparison 1202100000001041,09819$904.00$0.821.73%$47.58$1,711.05$1.560.53x
Retargeting: 15% off first box 12021000000010578244$1,446.70$1.855.63%$32.88$872.20$1.121.66x
Founder story 1202100000001035933$104.26$0.180.51%$34.75$1,315.16$2.220.08x
Holiday gift box 12021000000010600$0.00–––$378.27–0.00x

By landing page

Landing pageVisitorsOrdersRevenueRPVConv.AOV
/products/brekky-mix-granola6,219156$5,768.20$0.932.51%$36.98
/1,68975$2,839.00$1.684.44%$37.85
/collections/all71461$2,301.75$3.228.54%$37.73
/pages/our-story5933$104.26$0.180.51%$34.75

By device

DeviceVisitorsOrdersRevenueRPVConv.AOV
mobile6,600138$5,269.74$0.802.09%$38.19
desktop2,615157$5,743.47$2.206.00%$36.58

Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.