Brekkie Co. (demo data) · Last 30 days · 2026-10-16 to 2026-11-14
Revenue per visitor$0.982026-11-13
Conversion rate2.22%2026-11-13
Order value$44.002026-11-13
Visitors452026-11-13
Revenue per visitor
Revenue per visitor$0.82−8% vs the 30 days before
Conversion rate1.73%−17% vs the 30 days before
Order value$47.58+11% vs the 30 days before
Visitors1,098+4% vs the 30 days before
Orders19−14% vs the 30 days before
Revenue$904.00−4% vs the 30 days before
19 orders from these visitors in this period: the changes above can be chance. Read them as a record, not a result.
Showing visitors from ad Protein vs cereal comparison, with the orders matched to their visits. Show all visitors
Trend: Protein vs cereal comparison
Daily. Hover a point for its numbers. Days with no visits are left blank. Today is left off until it ends.
Daily numbers as a table
| Day | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend |
|---|---|---|---|---|---|---|---|
| 2026-10-16 | 46 | 2 | $104.00 | $2.26 | 4.35% | $52.00 | $51.20 |
| 2026-10-17 | 40 | 1 | $66.00 | $1.65 | 2.50% | $66.00 | $66.28 |
| 2026-10-18 | 42 | 0 | $0.00 | $0.00 | 0.00% | – | $66.14 |
| 2026-10-19 | 50 | 0 | $0.00 | $0.00 | 0.00% | – | $54.26 |
| 2026-10-20 | 39 | 0 | $0.00 | $0.00 | 0.00% | – | $63.50 |
| 2026-10-21 | 30 | 0 | $0.00 | $0.00 | 0.00% | – | $58.64 |
| 2026-10-22 | 34 | 2 | $115.50 | $3.40 | 5.88% | $57.75 | $60.27 |
| 2026-10-23 | 29 | 1 | $66.00 | $2.28 | 3.45% | $66.00 | $66.44 |
| 2026-10-24 | 38 | 3 | $92.50 | $2.43 | 7.89% | $30.83 | $56.46 |
| 2026-10-25 | 50 | 2 | $59.50 | $1.19 | 4.00% | $29.75 | $63.82 |
| 2026-10-26 | 31 | 0 | $0.00 | $0.00 | 0.00% | – | $50.03 |
| 2026-10-27 | 26 | 0 | $0.00 | $0.00 | 0.00% | – | $58.01 |
| 2026-10-28 | 36 | 0 | $0.00 | $0.00 | 0.00% | – | $64.43 |
| 2026-10-29 | 25 | 0 | $0.00 | $0.00 | 0.00% | – | $51.26 |
| 2026-10-30 | 27 | 0 | $0.00 | $0.00 | 0.00% | – | $57.45 |
| 2026-10-31 | 35 | 0 | $0.00 | $0.00 | 0.00% | – | $59.22 |
| 2026-11-01 | 44 | 1 | $21.50 | $0.49 | 2.27% | $21.50 | $58.97 |
| 2026-11-02 | 36 | 0 | $0.00 | $0.00 | 0.00% | – | $59.18 |
| 2026-11-03 | 29 | 2 | $115.50 | $3.98 | 6.90% | $57.75 | $56.24 |
| 2026-11-04 | 36 | 1 | $66.00 | $1.83 | 2.78% | $66.00 | $55.05 |
| 2026-11-05 | 41 | 0 | $0.00 | $0.00 | 0.00% | – | $65.26 |
| 2026-11-06 | 42 | 0 | $0.00 | $0.00 | 0.00% | – | $59.52 |
| 2026-11-07 | 51 | 2 | $87.50 | $1.72 | 3.92% | $43.75 | $54.37 |
| 2026-11-08 | 49 | 0 | $0.00 | $0.00 | 0.00% | – | $65.56 |
| 2026-11-09 | 41 | 0 | $0.00 | $0.00 | 0.00% | – | $63.51 |
| 2026-11-10 | 34 | 0 | $0.00 | $0.00 | 0.00% | – | $50.01 |
| 2026-11-11 | 31 | 1 | $66.00 | $2.13 | 3.23% | $66.00 | $58.94 |
| 2026-11-12 | 41 | 0 | $0.00 | $0.00 | 0.00% | – | $64.93 |
| 2026-11-13 | 45 | 1 | $44.00 | $0.98 | 2.22% | $44.00 | $52.10 |
By traffic source
By campaign
| Campaign | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Prospecting: Breakfast | 3,013 | 35 | $1,311.00 | $0.44 | 1.16% | $37.46 | $5,477.69 | $1.82 | 0.24x |
| brand-search | 1,326 | 58 | $2,106.50 | $1.59 | 4.37% | $36.32 | – | – | – |
| Prospecting: Protein | 1,098 | 19 | $904.00 | $0.82 | 1.73% | $47.58 | $1,711.05 | $1.56 | 0.53x |
| Retargeting | 782 | 44 | $1,446.70 | $1.85 | 5.63% | $32.88 | $872.20 | $1.12 | 1.66x |
| weekly-newsletter | 714 | 61 | $2,301.75 | $3.22 | 8.54% | $37.73 | – | – | – |
| Prospecting: Founder | 593 | 3 | $104.26 | $0.18 | 0.51% | $34.75 | $1,315.16 | $2.22 | 0.08x |
| Gifting test | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By ad
| Ad | Visitors | Orders | Revenue | RPV | Conv. | AOV | Spend | Cost per visit | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Hook: breakfast in 2 minutes 120210000000101 | 1,811 | 12 | $386.00 | $0.21 | 0.66% | $32.17 | $3,362.33 | $1.86 | 0.11x |
| UGC: my kids actually eat this 120210000000102 | 1,202 | 23 | $925.00 | $0.77 | 1.91% | $40.22 | $2,115.36 | $1.76 | 0.44x |
| Protein vs cereal comparison 120210000000104 | 1,098 | 19 | $904.00 | $0.82 | 1.73% | $47.58 | $1,711.05 | $1.56 | 0.53x |
| Retargeting: 15% off first box 120210000000105 | 782 | 44 | $1,446.70 | $1.85 | 5.63% | $32.88 | $872.20 | $1.12 | 1.66x |
| Founder story 120210000000103 | 593 | 3 | $104.26 | $0.18 | 0.51% | $34.75 | $1,315.16 | $2.22 | 0.08x |
| Holiday gift box 120210000000106 | 0 | 0 | $0.00 | – | – | – | $378.27 | – | 0.00x |
By landing page
| Landing page | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| /products/brekky-mix-granola | 6,219 | 156 | $5,768.20 | $0.93 | 2.51% | $36.98 |
| / | 1,689 | 75 | $2,839.00 | $1.68 | 4.44% | $37.85 |
| /collections/all | 714 | 61 | $2,301.75 | $3.22 | 8.54% | $37.73 |
| /pages/our-story | 593 | 3 | $104.26 | $0.18 | 0.51% | $34.75 |
By device
| Device | Visitors | Orders | Revenue | RPV | Conv. | AOV |
|---|---|---|---|---|---|---|
| mobile | 6,600 | 138 | $5,269.74 | $0.80 | 2.09% | $38.19 |
| desktop | 2,615 | 157 | $5,743.47 | $2.20 | 6.00% | $36.58 |
Dates are your store's time zone. Orders and revenue are your Shopify orders, net of discounts and refunds, before tax, test orders left out. Visitors are tracked visits (sessions): a visit that declined cookies isn't counted. ROAS here is Shopify revenue from tracked visits divided by Meta spend. Today's numbers refresh every 15 minutes while you look; earlier days are final overnight.